Associate Manager, Customer Strategy

Canadian Tire Corporation•Toronto, ON

1d•CA$64,000 - CA$106,000

About The Position

As an Associate Manager, Customer Strategy, you will help shape customer growth strategies by turning customer insights, analytics, market intelligence, and competitive assessments into clear, actionable business recommendations. You will work with cross-functional partners across the organization to identify growth opportunities, strengthen customer value perceptions, and support strategic decision-making.

Requirements

3-5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
Strong business acumen with the ability to quickly understand business challenges, identify opportunities, and develop practical, customer-focused solutions.
Demonstrated ability to lead projects or strategic workstreams, manage multiple priorities, and drive outcomes in a fast-paced, evolving environment.
Advanced analytical and problem-solving skills, with the ability to structure ambiguous business questions and translate data into actionable recommendations.
Advanced Excel skills and experience working with large datasets, including data manipulation, analysis, modeling, and insight generation.
Experience using customer research and analytics to inform business decisions and identify growth opportunities.
Ability to connect customer needs and behaviors to commercial outcomes and enterprise priorities.
Excellent communication and presentation skills, including experience developing materials for senior stakeholders.
Strong collaboration and relationship-building skills across cross-functional teams.
A curious, customer-centric mindset with a passion for understanding customer behaviour, uncovering insights, and continuously improving the customer experience.

Responsibilities

Lead and contribute to the development of customer and value strategies that drive growth and build competitive advantage.
Independently lead strategic projects and workstreams, navigating ambiguity, managing stakeholders, and driving initiatives from insight to execution in an agile manner.
Identify customer needs, behaviours, pain points, and market opportunities through research, analytics, and insights.
Generate strategic recommendations and innovative ideas that improve acquisition, engagement, retention, and customer value perception.
Partner with Marketing, Loyalty, Pricing, Merchandising, Customer Experience, Analytics, and other teams to solve business challenges and inform decision-making.
Analyze large and complex datasets to identify actionable insights, quantify opportunities, and support strategic recommendations.
Translate complex insights into clear, compelling executive-ready presentations, business cases, and recommendations.
Influence decisions through structured problem solving, data-driven analysis, and strong strategic storytelling.

Benefits

Comprehensive benefits and retirement programs
Performance incentives
Continuing Education Programs
Other perks to support your well-being
Career growth opportunities
Product discounts
store discounts
supported learning through our Triangle Learning Academy
Canadian Tire Profit Sharing
retirement and savings programs for eligible employees
enhanced flex benefits program
mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
total well-being
mental health tools and resources for all employees