Associate Manager, Customer Strategy & Insights

Maesa•New York City, NY

1d•Hybrid

About The Position

Maesa is looking for an Associate Manager, Customer Strategy & Insights to support our growing Beauty portfolio, including brands like Fine’ry, Kristin Ess, Hairitage, and more. This role sits within the Sales Strategy & Operations organization and plays a critical role in how we translate data into action—shaping customer strategies, informing category decisions, and enabling scalable growth across our retail partners. This is a highly cross-functional role at the intersection of data, category strategy, and go-to-market execution. As a true owner of your workstreams, you will be responsible for turning insights into impact—driving recommendations that influence internal teams and support strong performance across key retailers. Reporting to the Director, Sales Strategy, this is a unique opportunity to help build and evolve how Maesa leverages data to drive decision-making in a fast-paced, entrepreneurial environment.

Requirements

Bachelor’s degree in Business Administration, Marketing, Finance, or a related field
3–6 years of experience in CPG, analytics, category strategy, sales strategy, or a related field
Experience working with POS and panel data (Circana/IRI, Numerator required)
Strong Excel skills (pivot tables, lookups, data manipulation) and comfort working with pre-built dashboards and data systems
Proven ability to translate data into insights and actionable recommendations
Strong storytelling and presentation skills, with the ability to communicate clearly to cross-functional stakeholders
Ability to work independently, prioritize effectively, and manage multiple workstreams
Experience collaborating cross-functionally in a fast-paced environment

Nice To Haves

Retailer exposure (e.g., Target, Walmart) is a plus
Experience in beauty or personal care is a plus
A passion for the beauty industry and curiosity around consumer trends and behaviors

Responsibilities

Own customer performance tracking and reporting, analyzing POS and panel data (Circana/IRI, Numerator) to identify trends, risks, and opportunities across key retailers and brands
Translate data into clear, actionable insights and strategic recommendations that influence go-to-market planning and execution
Drive category and assortment strategy recommendations, supporting internal teams with data-backed perspectives on shelf, productivity, and growth opportunities
Build and evolve scalable reporting tools and dashboards that enable internal teams to self-serve insights and improve decision-making efficiency
Support innovation planning and customer sell-in efforts, including development of compelling, insight-driven presentations and materials
Partner cross-functionally with Sales, Brand Marketing, Operations, and Planning teams to align on priorities and deliver cohesive strategies
Contribute to a culture of data-driven storytelling, elevating how insights are communicated across the organization
Manage multiple projects and priorities independently in a fast-paced, high-growth environment