Associate Manager, Customer Growth Strategy

Accenture•Toronto, ON

11d•CA$105,600 - CA$206,400•Hybrid

About The Position

Accenture Song is a new breed of agency focused on the Experience. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences. We transform organizations through products and services, build and deliver award-winning campaigns, and pilot, integrate, scale, and run platforms that underpin great experiences. The Associate Manager, Customer Growth Strategy will be part of Accenture Song Canada’s Customer Growth Strategy team, focusing on client engagements related to customer-led growth, innovation strategy, growth diagnostics, business case development, operating model design, and transformation value realization.

Requirements

7+ years of relevant experience.
Experience in consulting, strategy, innovation, startups, venture-building, corporate strategy, customer strategy, commercial strategy, or adjacent roles.
Experience supporting or leading strategy projects, client workstreams, workshops, analysis, and executive deliverables.
Experience conducting market research, customer research, competitive analysis, strategic synthesis, market sizing, segmentation, and business case development.
Experience developing recommendations, roadmaps, business models, value propositions, financial models, or strategic options for senior stakeholders.
Strong ability to work with ambiguity and structure complex business problems without sacrificing rigor, clarity, or quality.
Strong storytelling skills, with the ability to turn analysis into clear, compelling executive narratives.
Strong AI adoption, with experience using GenAI, AI-enabled research, innovation, strategy, productivity tools, and hands-on experimentation with AI agents or applications to improve quality, speed, and ways of working.
Experience designing and facilitating workshops with clients or senior stakeholders.
Strong written and verbal communication skills.
Strong collaboration skills across multidisciplinary teams.
University degree or equivalent work experience.

Nice To Haves

Experience in service design, product strategy, B2C or B2B growth, digital transformation, and customer data, commerce, marketing, service, loyalty, or digital product initiatives.
Experience supporting large transformation programs and connecting them to business value or customer outcomes.
Specific industry expertise in Products, Financial Services, Health, or Public Sector
Experience developing thought leadership, articles, POVs, blog posts, or other market-facing content that translates insights into clear, compelling perspectives.
Ability to balance strategic thinking with hands-on delivery.
Strong curiosity about customer behavior, market shifts, innovation, AI, investing, macroeconomics, and emerging business models
Ability to anticipate issues, identify risks, and propose practical solutions.
Comfort with non-consensus discussions and the ability to view constructive disagreement as a learning opportunity.
Bias for progress over process, with the ability to figure things out and maintain momentum in ambiguous environments.
Demonstrated competitive edge, discipline, and commitment to continuous improvement.
Demonstrated humility, curiosity, and willingness to help others learn through both successes and failures.
Demonstrated leadership, teamwork, and collaboration in a professional setting.
Demonstrated passion or perseverance in a non-career-related field over a sustained period.

Responsibilities

Support delivery of customer growth strategy engagements, including growth diagnostics, growth acceleration sprints, opportunity assessments, innovation strategy, business cases, operating model design, and transformation value realization work.
Structure ambiguous client problems into clear workplans, hypotheses, analyses, strategic options, and executive-ready recommendations.
Conduct and synthesize market, customer, competitor, industry, behavioral, and digital research to identify growth opportunities, risks, demand shifts, customer needs, and strategic implications.
Develop growth opportunity maps, value pools, market sizing, segmentation, prioritization frameworks, customer journeys, value propositions, business models, monetization models, and strategic roadmaps.
Support innovation strategy work, including whitespace identification, new product, service, and business concept development, opportunity validation, product feature alignment, pricing, and growth portfolio prioritization.
Build business cases for growth opportunities, including value drivers, investment requirements, financial models, risks, assumptions, expected outcomes, and market attractiveness.
Support market testing and validation of innovation ideas, including competitive assessments, customer demand validation, beachhead go-to-market planning, and project viability assessment.
Support operating model work for organizations looking to organize, govern, fund, and scale growth more effectively.
Design and support client workshops, stakeholder interviews, executive working sessions, and internal strategy sessions.
Translate analysis and insight into compelling executive narratives, recommendations, and client-ready materials.
Support growth-related transformation work by connecting platform, data, AI, commerce, service, product, and operating model initiatives to measurable customer and commercial outcomes.
Work with senior leaders and cross-functional Accenture teams across Song, Strategy, Technology, Data & AI, Operations, and industry groups.
Collaborate with Product Owners, Service Designers, Product Strategists, Marketing Strategists, Technical Architects, Business Analysts, Visual Designers, Researchers, Customer Leads, and other multidisciplinary team members.
Apply AI tools and new ways of working to improve the speed, quality, and efficiency of research, analysis, synthesis, content development, and delivery.
Contribute to reusable Customer Growth assets, methods, frameworks, thought leadership, case examples, and practice knowledge.
Support business development activities where needed, including account research, proposal materials, pursuit support, and executive briefing documents.
Help ensure deliverables are clear, rigorous, practical, and grounded in measurable client value.