Associate Manager, Consumer Promotions Strategy
About The Position
The Consumer Promotions Strategy team blends data analytics with strategy to create value for our consumers by launching promotional campaigns that engage and inspire our consumers. As a Consumer Promotions Strategy Associate Manager, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data. You will report to one of the Managers of the Consumer Promotions Strategy team within our Consumer Retention Marketing team.
Requirements
- Bachelor's degree or equivalent working experience and 5+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
- Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance
- Intermediate to strong analytical/SQL skills; able to build forecasting models for marketing campaigns
- Advanced Excel skills to perform complex functions
- Experience translating data into applicable insights for partners
- Strong stakeholder management and interpersonal skills
- Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
Responsibilities
- Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
- Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
- Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
- Partner with our Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
- Develop a first-of-its-kind promotions playbook for our lifecycle and Dashpass workstream that aggregates and balances goals between Consumer Marketing-funded, Merchant-funded, and Enterprise Merchant promotions
- Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform
- Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical benefits
- Dental benefits
- Vision benefits
- 11 paid holidays
- Disability insurance
- Basic life insurance
- Family-forming assistance
- Mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
