Associate Manager, Consumer Lifecycle Marketing, New

DoorDash USA•New York, NY

3h•$108,800 - $160,000•Remote

About The Position

As the Assoc Manager of Customer Lifecycle Marketing for USMP New, you will own DoorDash's new consumer onboarding lifecycle — the programs, channels, and experiences that take a customer from the moment they sign up to the point where DoorDash is a habitual part of their life. This is a high-investment, high-impact area. You will not just maintain what exists — you will push it forward. That means aggressively iterating on core onboarding programs, expanding the surfaces through which we reach new consumers, introducing personalization based on customer behavior and context, and managing a meaningful budget across channels. You will move quickly, test often, and build toward an onboarding system that is more intelligent, more multi-surface, and more effective at converting new signups into long-term engaged customers. This role is ideal for someone who thrives on end-to-end program ownership, is energized by improving conversion through both creative and analytical thinking, and wants to build something they can point to and say — I made this meaningfully better.

Requirements

4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth
Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels
A strong test-and-learn orientation — you run structured experiments, interpret results clearly, and use them to prioritize what to do next
Experience managing a marketing budget and making investment decisions based on performance and business impact
The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan
Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision
High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed

Responsibilities

Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates
Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely
Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy
Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities