Associate Manager, Collegiate Activation

Celsius•Boca Raton, FL

2d•Onsite

About The Position

As the Associate Manager, Collegiate Activation, you’ll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial, student engagement, and brand affinity for CELSIUS®, ALANI NU®, and ROCKSTAR® among college consumers. You’ll develop and execute regional collegiate marketing plans aligned with national brand priorities and regional business objectives, overseeing campus activations, sampling programs, university partnerships, and collegiate team development. Reporting to the Manager, Collegiate Activation and partnering closely with Sales, Market Activation Managers, Collegiate Marketing Specialists, Brand Marketing, Sports Marketing, and Experiential Marketing, you’ll translate brand strategy into impactful campus experiences, build long-term consumer loyalty, and use market insights and performance data to drive measurable business results.

Requirements

2–4 years of experience in collegiate marketing, field marketing, experiential marketing, brand marketing, campus ambassador programs, or related marketing disciplines
Experience leading campus activations, student engagement programs, or grassroots marketing initiatives
Previous leadership experience managing student ambassadors, interns, or part-time marketing teams preferred
Experience working within CPG, beverage, lifestyle, sports, fitness, or entertainment industries preferred
Strong understanding of college consumer behavior and campus culture
Strong leadership and team development capabilities
Excellent communication and relationship-building skills
Ability to connect collegiate marketing efforts to broader business objectives
Strong project management and organizational abilities
Creative thinker with the ability to execute strategically
Strong analytical and problem-solving skills
Ability to manage multiple campuses, priorities, and stakeholders simultaneously
Self-starter who thrives in a fast-paced, entrepreneurial environment
Bachelor's degree preferred
Willingness to travel throughout assigned territory
Valid U.S. driver's license required
Ability to work evenings and weekends as required by campus events and activations
Ability to lift up to 25 lbs. and stand for extended periods during activations and events

Responsibilities

Develop and execute comprehensive collegiate marketing plans aligned with national brand priorities and regional business objectives.
Identify priority campuses, student communities, and cultural moments that create opportunities for brand growth.
Build annual and quarterly activation calendars designed to maximize consumer reach, product trial, and student engagement.
Develop market-specific strategies that increase brand visibility and relevance among college consumers.
Oversee collegiate activations, sampling programs, sponsorships, and experiential marketing initiatives across the assigned territory, ensuring consistent execution aligned with brand standards.
Ensure all campus programs are executed consistently and aligned with brand standards.
Drive innovative campus activation strategies that generate awareness, trial, and social engagement, and support regional and national campaigns through localized collegiate execution.
Support regional and national marketing campaigns through localized collegiate execution.
Recruit, onboard, train, and manage Collegiate Marketing Specialists across assigned campuses, providing ongoing coaching, mentorship, and performance management.
Develop collegiate marketing talent pipelines and succession plans while fostering accountability, creativity, and executional excellence.
Foster a culture of accountability, creativity, and executional excellence.
Build and maintain relationships with university departments, student organizations, campus recreation programs, Greek life communities, and local influencers.
Identify strategic partnership opportunities that support brand objectives and increase campus presence.
Support sponsorship negotiations and campus event participation opportunities.
Ensure compliance with university policies and partnership requirements.
Manage assigned collegiate marketing budgets with accountability for planning, allocation, forecasting, and ROI.
Track program effectiveness and optimize investments based on performance outcomes.
Manage product forecasting, inventory allocation, and event resource planning.
Ensure timely reporting, budget reconciliation, and operational compliance.
Monitor and report on collegiate program performance metrics including: Total Consumer Reach, Sampling Volume, Campus Engagement, Event Attendance, Student Ambassador Productivity, Social Content Generation, Retail Conversion Impact.
Analyze market trends and consumer insights to improve future programming.
Deliver performance recaps and strategic recommendations to leadership.
Partner closely with Regional Market Managers and Market Activation Managers to align collegiate initiatives with broader market strategies.
Collaborate with Sales teams and distributor partners to support campus retail and food service opportunities.
Work cross-functionally with Brand Marketing, Sports Marketing, and Experiential Marketing teams to support national initiatives.
Share campus insights and emerging consumer trends with internal stakeholders.