Associate Manager, Channel Marketing
About The Position
As our next Associate Channel Marketing Manager, you’ll be responsible for developing the marketing activities to increase brand visibility, awareness and product interest through our independent pro channel independent and contractor partners. This role is responsible for implementing the product introduction components and merchandising strategy for independent pro channel and contractor customers in designated regions. You will work with identified accounts in your designated footprint to refine and grow their digital visibility, then activate local digital and traditional marketing and advertising campaigns and promotions to increase brand awareness and conversions to drive Trex business and market share growth across specified regions of responsibility.
Requirements
- Bachelor’s degree in marketing or related field
- At least four years’ business experience with marketing fundamentals
- Interest in continuing education in evolving marketing approaches
- Strong analytical and financial modeling skills
- Advanced Microsoft Excel proficiency; working knowledge of Word and PowerPoint
- Strong written and verbal communication skills
- High attention to detail and organizational skills
- Ability to work independently and collaboratively across functions
- Knowledge of financial systems and database management concepts
Nice To Haves
- Experience supporting product development or R&D functions
- Experience with financial modeling software and database management
- Experience with process improvement and automation initiatives
Responsibilities
- Put safety first – Always!
- Lead and foster our “people first” culture.
- Partner with key account sales teams in designated regions of responsibility to identify annual marketing priorities to meet the brand’s objectives and sales goals. Engage with region sales teams, contractor development teams and marketing teams to pivot plans when necessary
- Execute 360 degree marketing plans tailored for designated regions, inclusive of digital and social activation, events, merchandising, promotional activities and product launches
- Track results on programs and activation plans to ensure strong performance is being driven at each account
- Prepare and maintain account specific marketing calendars, assets & promotional offerings
- Present marketing plans, analytics, and campaign results to customers and sales teams in region quarterly
- Customize virtual showroom solutions and digital dealer pages for local customers
- Support trainings and Trex university tours to educate customers on channel marketing offerings
- Implement established Trex marketing offerings locally, taking advantage of unique market situations
Benefits
- Paid holidays
- Paid vacation
- Health, Dental, and Vision Insurance
- 401(k) With Company Match
- Tuition Reimbursement
- Training and Education
- Stock Purchase Program
- Employee Discount Program
- Annual/sales bonus
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
