Associate Manager, App & Loyalty

Reckitt•Parsippany-Troy Hills, NJ

4d•$113,000 - $169,000•Onsite

About The Position

This role is for an Associate Product Manager, App & Rewards on the Enfamil brand at Reckitt. The primary responsibility is to provide insights, knowledge, and value to expecting and new parents through the mobile app and rewards program. The goal is to enhance the app experience, drive engagement, brand affinity, and product sales. The role also involves owning the operations and enhancements of the Enfamil Rewards program. The Associate Product Manager will be part of the Site & App Team, focusing on connecting with parents and caregivers by delivering educational content, rewards, and utilities. This position reports to the Team Lead, Web/App/Rewards, within the Digital Marketing and Consumer Engagement team. The role requires partnering with the Product Manager, Web to develop the product roadmap, assess performance, own implementation plans, and lead launches. The ideal candidate is a strategic and analytical thinker, curious about AI-driven personalization, and a collaborative team player who prioritizes consumer needs. The role supports the mission to nourish children by keeping the mobile app and rewards program relevant and up-to-date. The time split for this role is 60% on campaign and feature enhancement projects, 20% on cross-functional partner engagement for operations and administration, and 20% on data reporting, analysis, and AI-driven optimization. A can-do spirit, data-driven and AI-curious mindset, and discipline are essential.

Requirements

Bachelor’s degree required in Marketing, Computer Science, or related field of study.
3–5 years of relevant experience in mobile app product management and/or loyalty/rewards program management.
Strong knowledge of web and app development capabilities, processes, technologies, tech vendors, and third-party offerings.
Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
Hands-on experience with marketing automation platforms and CRM tools — Salesforce Marketing Cloud (SFMC) strongly preferred.
Familiarity with CDPs and how customer data is leveraged for segmentation, targeting, and personalization.
Experience maintaining a prioritized backlog and participating in sprint/release planning in an Agile environment.
A data-driven mindset with genuine curiosity for AI-powered personalization, predictive analytics, and emerging martech.
Ability to think quickly and creatively about problems and develop efficient solutions with an understanding of technical feasibility.
Highly organized, detail-oriented, and able to balance multiple rapidly-moving projects.

Nice To Haves

Consumer Insights
Analytical skills
Presentation skills
Drive Innovation
Creativity
Marketing optimization
Digital Marketing
Commercial acumen
FMCG/Consumer Health Experience
Negotiation

Responsibilities

Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program.
Contribute to strategic planning by surfacing insights from user behavior, performance data, competitive trends, and AI-driven signals.
Support the development and deployment of new app features and utilities.
Maintain and prioritize the product backlog in collaboration with design and development teams, ensuring it includes maintenance tasks, bug fixes, and feature enhancements.
Write clear business requirements, user flow diagrams, and functional specs as needed.
Own reporting and analysis for app and rewards KPIs, including downloads, MAU/WAU, engagement metrics, and rewards redemption rates.
Use Google Analytics 4 (GA4), Firebase, and Snipp’s native reporting tools to monitor performance and identify optimization opportunities.
Partner with Consumer Insights and Data Science teams to analyze custom KPIs and uncover deeper behavioral insights.
Build and execute A/B testing plans in partnership with UX and analytics teams.
Leverage data for audience segmentation, targeting, and personalization strategies that drive engagement and conversion.
Manage the ongoing push notification stream, including regularly scheduled and ad hoc messages, with hands-on configuration in Salesforce Marketing Cloud (SFMC).
Collaborate with CRM and 1:1 teams to ensure messaging is timely, relevant, personalized, and aligned with broader campaign goals.
Configure and maintain the Enfamil Rewards program using the Snipp rewards management platform.
Maintain the prize catalog and coordinate with third-party vendors to procure prizes.
Support program budget management and ensure alignment with campaign goals and operational needs.
Lead campaign planning, redemption logic, and user experience enhancements.
Ensure rewards data flows accurately into the CDP for use in audience targeting and personalization.