Associate Global Product Manager - Consumables and Accessories

Cricut•South Jordan, UT

10d•Onsite

About The Position

Cricut is seeking an Associate Global Product Manager to drive net sales and profitability for its consumables and accessories portfolio. This role involves developing and launching materials for product ecosystems, creating innovative portfolios for existing consumers, partnering with key channels for assortments, marketing, and pricing, driving cost savings, and monitoring competitive activity. The position requires working in a highly collaborative, cross-functional environment, partnering with product management teams for machines, heat presses, and digital content. The ideal candidate is a self-motivated, strategic thinker with strong consumer and market insights, excellent storytelling abilities, and a passion for delivering amazing customer experiences.

Requirements

MBA preferred or bachelor’s degree
Three (3) or more years of Consumer Product Management and/or Consumer Brand Management experience is required.
Experience in CPG highly desired.
Strategic thinking —must be proficient and comfortable with developing solid product strategies in non-structured environment.
Passion for innovation – a strong track record of delivering innovation from idea through launch.
Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do what it takes to get the job done.
Excellent communication skills – demonstrated use of written, presentation and verbal skills. Must be able to communicate business and product stories in concise compelling way to drive alignment and buy-in across the organization.
Working at all levels – proven ability to drive strategic thinking about product direction as well as diving into the details to fully deliver successful product launch.
Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results.
Data-driven decisions – know how to get and analyze data to make business decisions, with a mix of sales data, consumer research, social listening, and market reports.
Must live in (or relocate to) the Salt Lake City metropolitan area within commuting distance from our office.
Work in office 4-5 days each week (M, T, W, Th are required).

Nice To Haves

You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
You set high standards. You take ownership, deliver quality, and hold yourself accountable.
You stay focused when things move fast. You prioritize what matters most and tune out the noise.
You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

Responsibilities

Lead the portfolio lifecycle for Consumables & Accessories products, from inception to end of life.
Create global product business plans, including product value proposition, positioning, forecasting, P&L management, etc.
Develop product requirements in partnership with engineering and operations teams, and gain cross-functional alignment.
Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies.
Continuously monitor and drive adjustments to product portfolio based on key performance indicators.
Build internal presentations to effectively communicate our portfolio to key stakeholders.
Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing.
Maintain project status and data within Product Management system.
Lead development of product packaging in conjunction with marketing and creative teams.