Associate Field Marketing Manager (US East and Canada)

Datadog•New York, NY

8h•$71,000 - $94,000•Hybrid

About The Position

Datadog is looking for a resourceful and creative Associate Field Marketing Manager to lead event strategy and execution for Datadog's AI product line across the East and Canada region. This role is ideal for someone who is passionate about AI and developer communities, enjoys getting hands-on with technical audiences, and wants to build a market-leading brand presence for Datadog's AI offerings. As part of the NAMER Field Marketing team, you will own the strategy, planning, and execution of a mix of practitioner-focused events, hands-on workshops, and surround activations at major AI conferences. This role is critical to scaling awareness and adoption of Datadog's AI products, and to building durable relationships with AI customers, prospects, and the broader developer community. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

Requirements

1-2 years of experience in field marketing, event marketing, or program management, ideally with technical, developer, or AI/ML audiences
Genuine enthusiasm for AI and machine learning, with the curiosity to go deep enough on the product to speak to it credibly at events
Experience planning and running practitioner-focused events or hands-on workshops, from concept through post-event follow-up
Strong project management skills, with the ability to manage multiple events, vendors, and budgets simultaneously in a fast-paced environment
Excellent verbal and written communication skills, comfortable presenting to and engaging with technical audiences
A collaborative, cross-functional operator who partners naturally with Sales, Product Marketing, and Product teams
Process-oriented mindset with an interest in building scalable, repeatable programs
Ability to travel up to 50% of the time

Nice To Haves

Familiarity with marketing or sales tools (e.g., SFDC, Marketo) is a plus

Responsibilities

Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada
Lead surround and off-site activations at major AI conferences (e.g., NVIDIA GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences
Partner with Product Marketing and AI/ML product teams to translate Datadog's AI observability and LLM monitoring capabilities into compelling, technically credible event content
Design and continuously improve hands-on workshop curriculum and live demos that showcase Datadog's AI products to practitioners and technical decision-makers
Build scalable, repeatable event playbooks and toolkits so programs can be run consistently across multiple markets
Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring every event reflects Datadog's brand and delivers a seamless attendee experience
Partner closely with Sales and Field Marketing to align event strategy with territory and pipeline priorities across NAMER
Track, measure, and report on pipeline influence, attendee engagement, and program ROI, using data to continuously refine the event mix
Cultivate and grow relationships with AI developer communities, meetup organizers, and local user groups to expand Datadog's reach and reputation
Stay current on the AI/ML landscape and competitive events calendar to identify new opportunities for Datadog to show up and stand out