Associate Field Marketing Manager, Emerging - Dunkin' - Arizona

Inspire•Arizona - Remote, AZ

2d•Remote

About The Position

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

Requirements

Minimum: High School Diploma or GED.
3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations.
Field-based, multi-unit distribution system, and/or QSR experience is desirable.
Local store marketing
ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
experience working in a franchisee model
strong written and verbal communication/presentation skills
strong analytical and organizational skills
ability to lead multiple projects simultaneously and deliver on time
ability to thrive in a fast-paced environment
multi-task, prioritize and be detail oriented
self-starter personality who can operate with some supervision.

Nice To Haves

Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

Responsibilities

Build strong relationships with franchisees, serve as their local marketing “coach”
Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans