Associate Field Marketing Manager, Emerging - Dunkin' - California
About The Position
A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.
Requirements
- Minimum: High School Diploma or GED.
- 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations.
- Field-based, multi-unit distribution system, and/or QSR experience is desirable.
- Local store marketing
- ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
- experience working in a franchisee model
- strong written and verbal communication/presentation skills
- strong analytical and organizational skills
- ability to lead multiple projects simultaneously and deliver on time
- ability to thrive in a fast-paced environment
- multi-task, prioritize and be detail oriented
- self-starter personality who can operate with some supervision.
Nice To Haves
- Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.
Responsibilities
- Build strong relationships with franchisees, serve as their local marketing “coach”
- Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
- Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
- Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
- Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
- Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
- Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
- Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
- Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
- Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans/
Benefits
- Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
