Associate eMarketing Manager - Pottery Barn Kids & Teen
About The Position
The Associate Email Marketing Manager will own the planning, strategy, and execution of customer-facing email marketing campaigns across multiple Pottery Barn Kids and Pottery Barn Teen businesses. This role involves working cross-functionally with Creative, Marketing, Ecommerce, Retail, Inventory, and Merchandising partners to develop compelling, data-driven campaigns that support seasonal storytelling, drive revenue, and deliver an exceptional customer experience. The ideal candidate will have strong email marketing expertise, enjoy balancing creative thinking with analytical decision-making, and will own the day-to-day email calendar for multiple businesses. This role will identify opportunities to improve processes and campaign performance, and help evolve communication strategies across email, SMS, push notifications, and other digital channels.
Requirements
- BS/BA required.
- 3–5 years of experience in email marketing, CRM/lifecycle marketing, ecommerce, or digital marketing, preferably within retail.
- Demonstrated experience owning email marketing calendars and executing promotional and seasonal campaigns from strategy through launch.
- Strong understanding of customer lifecycle, promotional, and merchandising-driven marketing, with experience collaborating across Creative, Ecommerce, Merchandising, Retail, Inventory, and Marketing teams.
- Highly organized and analytical, with exceptional project management skills and the ability to manage multiple priorities while translating campaign performance into actionable recommendations.
- Excellent written, verbal, and presentation skills, with the ability to confidently communicate to both small working teams and larger cross-functional audiences.
- Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook.
Nice To Haves
- Experience with Movable Ink and Airtable is highly preferred.
- Collaborative, curious, proactive, and excited to continuously improve how brands connect with customers.
Responsibilities
- Own the strategic planning, calendar development, QA, and execution of email campaigns, ensuring alignment with business priorities, merchandising strategies, promotional events, and brand storytelling.
- Partner cross-functionally with Creative, Marketing, Ecommerce, Inventory, Retail, and Merchandising teams to develop compelling content strategies that drive customer engagement and incremental revenue.
- Serve as the day-to-day marketing lead for assigned campaigns and initiatives, driving timelines, facilitating cross-functional communication, and ensuring flawless execution.
- Serve as marketing lead for seasonal planning and execution of Display, Extensions, Sitelinks, Retargeting, and Native campaigns as well as guide monthly updates to Affiliate team across promotions and brand initiatives.
- Build, maintain, and evolve the team's Movable Ink content library, identifying scalable personalization opportunities and reusable creative modules.
- Analyze campaign performance and customer behavior, assist in developing and executing A/B testing strategies, and present strategies, recommendations, and results to cross-functional partners and leadership to continually optimize customer engagement and business performance.
- Drive continuous improvements to team workflows, campaign planning processes, and operational efficiencies while bringing forward new ideas informed by competitive retail trends, ecommerce, customer lifecycle marketing, and email best practices.
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
