Associate Editor, Shop TODAY

NBCUniversal•New York, NY

3h•Hybrid

About The Position

TODAY Digital, the multiplatform arm of America’s favorite morning show, is looking for an Associate Editor to support Shop TODAY’s editorial and commerce initiatives, with a strong focus on our signature awards franchises. The associate editor will play a key role in planning and producing large-scale, high-impact awards packages (including Beauty Awards, Travel Gear Awards and Gifts We Love) while also contributing to daily editorial coverage and tentpole events like Prime Day and Black Friday / Cyber Monday. This person will be integrated in every aspect of the editorial process, from research and testing support to writing, editing and optimizing content to drive performance metrics. The ideal candidate is a sharp, detail-oriented editor with a firm grasp of the lifestyle journalism realm. They should have experience working in a fast-paced environment and can seamlessly shift between big-picture franchise planning and hands-on content creation. They should also have a knack for providing thoughtful insight and new perspectives into commerce content to help readers make informed decisions about their purchases.

Requirements

At least 2+ years of experience in lifestyle, commerce or service journalism
Bachelor's degree or equivalent experience
Strong editorial judgment with the ability to write clean, engaging and conversion-minded copy
Experience working efficiently and accurately in a deadline-driven environment managing multiple projects
Interest in shopping and lifestyle trends
Experience writing and editing in a CMS
Experience utilizing SEO best practices and tools
Excellent verbal/written communication skills and knowledge of AP style
Sharp editorial judgement and a clear understanding of the Shop TODAY voice and audience

Nice To Haves

Experience working on an awards franchise (or similar big project franchise) in the lifestyle space a plus
Ecommerce editorial experience preferred; familiarity with affiliate marketing platforms a plus

Responsibilities

Support end-to-end execution and logistical planning of Shop TODAY’s awards franchises, including market research, product and testing coordination, ensuring timelines, deliverables and cross-team coordination stay on track
Partner with editors to develop testing methodologies and ensure editorial consistency and integrity across franchises
Support breakout awards coverage, including writing, editing and optimizing stories for increased performance
Write, edit and refresh commerce content across categories including beauty, travel, tech and lifestyle
Support coverage during tentpole commerce events like Prime Day and Black Friday / Cyber Monday
Monitor story performance using analytics platforms and use insights to improve content, headlines, product curation and overall strategy
Collaborate with SEO, social and audience teams to maximize reach and conversions