Associate Director - Research

YouGov•New York, NY

5d•$100,000 - $110,000

About The Position

YouGov America Inc. is seeking an experienced market research professional with expertise and interest in the Fast-Moving Consumer Goods (FMCG) sector. The Associate Director/Director will use research and account management skills to work directly with end clients and with senior executives and junior staff at YouGov. The role typically serves as a client point person for multiple connected and custom research projects, covering all phases from proposal writing and survey and project design through results and insights delivery. The position plays a critical role in client success and in growing and extending YouGov’s FMCG business. The role reports to and is part of a team primarily based in YouGov’s New York, NY office. Fully remote applicants based in the U.S. are also being considered, potentially in locations where YouGov has other offices. The work is primarily quantitative, with some qualitative projects or modules as needed.

Requirements

At least 8 years of experience conducting custom, primary market research projects, with most experience on the supplier/vendor side.
Specific expertise and interest in the FMCG sector.
Broad knowledge of research techniques and experience addressing varied client needs, including new product development, concept testing, segmentation, pricing, branding, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, brand health drivers, and tracking initiatives.
Knowledge and experience with statistics and advanced approaches such as segmentation, driver modeling, discrete choice/conjoint/choice-based techniques, MaxDiff, and CHAID/tree diagrams; ability to understand their application and business interpretation.
Ability to independently develop complex, multi-audience, multi-topic quantitative surveys and qualitative facilitator guides that address and operationalize client questions, needs, objectives, and hypotheses.
Ability to independently create complex, slide-based research reports in PowerPoint or Google Slides, focused on insights and implications, narrative synthesis, data storytelling, visualizations, graphics, infographics, and insights-driven headlines.
Experience managing and supervising junior researchers, operations functions, and marketing sciences staff on projects, including training and supervision.
Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, and SPSS.
Effective writing, time management, multitasking, communication, problem-solving, and interpersonal skills.

Nice To Haves

Ability to moderate focus groups and/or one-on-one interviews.

Responsibilities

Independently and collaboratively oversee and manage all aspects of connected and custom projects, including proposals and bids, survey and screener development, field management, data processing, analysis, report writing, and presentations.
Work with clients, senior executives, team members, and internal departments to manage project outcomes and the overall client book of business.
Serve as a responsive, trusted research advisor and consultant to clients, build strong relationships, and encourage repeat business and extensions of client relationships.
Collaborate with Account Management team members on proposals and statements of work by providing research designs, methodologies, pricing, and timelines.
Design and write research reports with actionable insights and recommendations, and present findings to clients.
Analyze collected data and interpret findings to answer business questions, applying knowledge of multivariate techniques in presentations.
Execute qualitative projects or modules as needed, potentially moderating focus groups or one-on-one interviews.