Associate Director, Web Technology

RUF • New Brunswick, NJ

7d • Hybrid

About The Position

Reporting to the Senior Director, Digital Engagement Technology, the Associate Director, Web Technology oversees and enhances the Rutgers University Foundation (RUF) and Rutgers University Alumni Association (RUAA) web presence, including websites, events platforms, and giving sites. This role involves managing the organization’s websites, executing a strategy for RUF and RUAA web properties, and ensuring compliance with university, foundation, and legal requirements. The Associate Director will also oversee the creation of landing pages, microsites, event registrations, and forms, as well as develop templates and resources to empower brand ambassadors. They will document, promote, and train partners on policies and best practices, and collaborate with various teams for website updates. The position requires staying abreast of best practices in content development and personalized web content, establishing and managing website analytics frameworks, and improving organic search engine performance. A key aspect of this role is translating complex technical concepts into clear language for non-technical stakeholders.

Requirements

• A Bachelor of Arts or Bachelor of Science in a related field.
• A minimum of at least two years of web management experience, ideally at institutions of higher education or non-profits in an integrated advancement division.
• Experience in optimizing content management tools for user experience, event management tools, and web technology (HyperText Markup Language (HTML), Cascading Style Sheets (CSS)).
• Experience in establishing and maintaining system documentation, training materials, and user training.
• Experience with the following platforms and skills: Pantheon, Drupal, HTML/CSS, website accessibility, and Google Analytics.
• Demonstrated excellence in both verbal and written communication, with a strong ability to translate complex technical concepts into clear, accessible language for non-technical stakeholders.

Nice To Haves

• Experience with event management platforms, Google Data Studio, General Data Protection Regulation (GDPR), and US marketing laws.

Responsibilities

• Manage the organization’s websites, including the primary website and event registration system.
• Execute a strategy for RUF and RUAA web properties.
• Maintain and update RUF and RUAA websites to ensure compliance with university, foundation, and legal requirements.
• Oversee the creation of landing pages, microsites, event registrations, and forms as needed.
• Create event and website templates and other resources to empower brand ambassadors to promote programs and initiatives on behalf of the organization.
• Document, promote, and train partners on policies and best practices.
• Train partners to make edits to web pages, as needed.
• Ensure websites are updated in collaboration with the Leadership as well as the Marketing Communications creative team, social media team, and email team efforts.
• Participate in discussions in website design best practices to ensure that design advances RUF and RUAA priorities.
• Stay abreast of best practices and emerging trends in content development and personalized web content.
• Establish and manage website analytics frameworks to monitor performance, interpret user behavior, and generate actionable insights that inform strategic updates and enhancements.
• Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions.
• Stay up to date with the latest trends and changes using Google Analytics, Search Engine Optimization, and major search engines.
• Demonstrated excellence in both verbal and written communication, with a strong ability to translate complex technical concepts into clear, accessible language for non-technical stakeholders.
• Other duties, as assigned.

Benefits

• Office-centric hybrid work schedule
• Comprehensive medical
• Comprehensive no cost dental, and no cost vision insurance for employee and dependents
• 403(b) plan with matching employer contribution
• Accrual of three weeks of annual vacation time, in addition to five wellness days and fifteen sick days per year
• Nine holidays, as well as four floating holidays
• Significant tuition reductions
• Professional development is highly valued at the Rutgers University Foundation, where employees are encouraged to look across the organization to develop new skills and abilities for professional career progression.
• $40 monthly cell phone reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level