Associate Director, Web Strategy

ACLU - National Office • New York, NY

1d • $128,294 - $128,294 • Hybrid

About The Position

The ACLU seeks applicants for the full-time position of Associate Director, Web Strategy in the Communications & Marketing Department of the ACLU’s National office in New York, NY. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month. This is a 1-year term-limited position.
The ACLU Marketing & Communications Department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLU’s work. Through our messaging, engagement with newsmakers, our written and social content, branding, and visual identity, we encourage support for the ACLU and help to create a more perfect union.

Requirements

• Demonstrated experience in content strategy and digital project/product management.
• Strong familiarity with Information Architecture and User Experience principles and best practices.
• Demonstrated experience managing large projects, vendors or staff with the ability to establish priorities that will effectively utilize the staff’s time and the department’s resources.
• Strong project management skills including the ability to handle multiple projects simultaneously, clearly communicate progress and address issues while still meeting required deadlines.
• Strong ability to collaborate with internal groups and outside vendors, supervise processes, and maintain integrity of organizational standards.
• Critical thinker with demonstrated problem-solving skills and the ability to make independent decisions.
• Comfort working in a complex environment with multiple and at times competing priorities and goals.
• Ability to work effectively both independently and as part of a team.
• Ability to adapt and quickly adjust in response to changing priorities.
• Familiarity with a range of online publishing tools, tactics, and strategies.
• Excellent verbal, writing and interpersonal communication skills.
• Excellent relationship-building skills.
• Excellent organizational skills and attention to detail.
• Committed to advancing the mission of the ACLU.
• Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives.
• Committed to work collaboratively and respectfully toward resolving obstacles and conflicts.

Nice To Haves

• Bachelor’s Degree is preferred.
• A minimum of 6-8 years of professional marketing communications and/or UX, product management, or digital project management experience, as outlined above, is strongly preferred.

Responsibilities

• Representing the Web channel in the Communications & Marketing Department’s planning and execution of omni-channel communications and marketing campaigns.
• Leading collaborative UX discovery processes to clearly identify campaigns’ target audiences and goals, then align on the most optimal UX and content strategies to meet those goals within time and scope constraints.
• Overseeing a Digital Producer, interfacing with internal creatives, and engaging vendors to produce content for campaigns, and ultimately executing the tactics and strategies that ladder up to and advance department goals.
• Providing strategic recommendations, guidance, and insights within the Communications & Marketing and National Policy & Advocacy departments that inform decision-making and drive digital success.
• Partnering with Communications Strategists and National Policy & Advocacy team members to craft UX and content strategies that will advance programmatic goals and drive performance metrics (e.g., digital advocacy actions, email/volunteer signups, donations, event registrations, toolkit downloads).
• Leveraging IA and UX expertise to adapt campaign talking points and communications plans into content plans for web properties, to drive performance and advance programmatic Communications priorities.
• Collaborating with Social, Paid, and Digital Campaigns (email/SMS) teams to align on optimal cross-channel strategies in integrated campaigns, inclusive of: mapping cross-channel user journeys; coordinating tracking/attribution and reporting needs; producing landing pages to support other channel teams’ tactics; providing suggestions for leveraging web properties or content; and coordinating efficient creative production processes.
• Building and scaling Web communications plans and operational procedures, to increase the volume and effectiveness of Web communications, from both SEO/AEO and on-site engagement perspectives.
• Partnering with the Director of Web Strategy and Technology Department teams to identify use cases and draft requirements for new web features, UX/IA improvements, and bespoke digital engagement set pieces.
• Reviewing/producing/administering Web content within the website’s content management system (CMS).
• Engaging in special projects as assigned.
• Creating and overseeing feasible schedules for the planning, production, and execution of Web channel campaigns.
• Leading collaborative workshops and processes to surface the most effective UX and content strategies for a campaign, and to increase knowledge-share, garner buy-in, and leverage support from other involved teams.
• Communicating proactively to maintain appropriate expectations with stakeholders and reliant or involved teams, amid constantly changing project contexts.
• Collaborating with the Web Strategy team and Analytics team (within the Technology Department) to track, analyze, and report on metrics related to new projects, initiatives, and digital tools.
• Collaborating with stakeholders at all levels to improve Web channel processes and operations.
• Building and maintaining strategic relationships with external agencies, vendors, and contractors to augment internal capabilities and manage specialized projects, ensuring delivery of high-quality work that meets the organization’s standards and requirements.
• Joining and helping to maintain coverage calendars, offering off-hours and weekend coverage on a rotating schedule as needed.
• Managing and mentoring a Digital Producer to deliver quality web content on efficient schedules while increasing the Web Strategy team’s UX and strategic capabilities.
• Leading and championing colleagues, supporting professional development and growth, giving routine feedback, and ensuring work is of high-quality and high-impact.
• Supporting efforts to recruit staff and further strengthen the team and department.
• Demonstrating an ability to be flexible and adjust priorities as necessary to adapt to changing external environments.

Benefits

• Generous paid time-off policy
• Comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
• 401k plan and employer match
• Annual professional development funds, internal professional development programs and workshops

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree