Associate Director, US Patient Marketing

Hansa Biopharma•New York, NY

20h•Hybrid

About The Position

The Associate Director, US Patient Marketing, will be accountable for developing and driving the U.S. patient and caregiver marketing strategy and tactical execution for Hansa’s upcoming product launch, indicated for highly sensitized kidney transplant patients. This individual will own the U.S. patient brand strategy for imlifidase from pre-launch through launch and commercialization, ensuring a deeply patient-centric approach across education, engagement, and community presence. The role will lead the development of integrated, compliant, multi-channel patient programs designed to support awareness, understanding, and empowerment throughout the transplant patient journey. This role will report to the SVP of Commercial, and will partner closely with key internal cross-functional partners: Medical Affairs, Advocacy, Market Access, Legal, Regulatory, and Compliance to ensure a cohesive, high-quality experience for patients. This is an exciting time to join an innovative, growing team to deliver a first, best-in-class successful commercial launch. We seek a marketer who thrives in an agile, fast-paced environment, is willing to embrace the challenges, is passionate about science, and is deeply motivated to deliver life-changing outcomes for patients with immune-mediated conditions.

Requirements

BS/BA degree (science or business degree preferred); MBA is a plus
5+ years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
Agility, proven ability to influence without authority and cross-functional collaboration
Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
Entrepreneurial spirit and ownership mentality, willingness to roll up sleeves and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management, communication, and organization skills

Nice To Haves

Transplant and/or rare disease and nephrology experience preferred
US launch experience preferred

Responsibilities

Lead the development of the U.S. patient brand strategy for imlifidase grounded in a deep understanding of the highly sensitized transplant patient journey and unmet needs.
Own U.S. patient launch planning, including strategy, messaging, channel mix, and executional roadmap.
Lead the patient ambassador and engagement programs.
Support the U.S. patient conference and event strategy, elevating Hansa’s presence and impact at key national, regional, and local meetings.
Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.
Serve as a core member of the U.S. Marketing Team, partnering closely with Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
Lead the development of patient-facing assets and materials to support consistent execution across the field, both unbranded and branded
Support field teams with tools, training, and resources to enable effective and compliant patient engagement at the transplant centers and local events
Own agency-of-record relationships for patient marketing, driving strategic value, innovation, and executional excellence.
Oversee launch readiness, promotional review processes, and ongoing optimization of patient tactics.
Support OPDP submission package for accelerated approval in a timely and effective fashion