Associate Director, US Patient Marketing, Heme

Vertex Pharmaceuticals • Boston, MA

30d • Hybrid

About The Position

The Associate Director, US Patient Marketing, will play a critical role in developing and executing patient-focused marketing tactics & strategies to support CASGEVY® (exagamglogene autotemcel). This individual will lead efforts to engage and empower patients and caregivers, ensuring that our marketing initiatives align with the needs of the patient community and drive awareness and education across branded and unbranded activities. The ideal candidate will have a strong background in marketing, a deep understanding of the US healthcare landscape, and a passion for making a difference in the lives of patients.

Requirements

• Strong understanding of pharmaceutical marketing strategies, including creative campaign development, CRC reviews, omnichannel ecosystem planning, and patient journey mapping.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and agency partners.
• Knowledge of regulatory and compliance standards in the pharmaceutical industry.
• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• 7+ years of experience in pharmaceutical, biotechnology, or healthcare marketing, with a focus on patient marketing.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Partner with patient advocacy groups, healthcare providers, and other stakeholders to understand patient needs and incorporate their perspectives into marketing strategies.
• Demonstrate effective collaboration with stakeholder teams, including HCP marketing, sales, PSP, and Market Research to ensure seamless execution of patient marketing initiatives.
• Stay updated on industry trends and best practices in consumer marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
• Serve as the CRC champion for all patient material development ensuring all patient marketing activities comply with regulatory and compliance standards.
• Manage external agencies and vendors to ensure high-quality deliverables and adherence to timelines and budgets.

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level