Associate Director, US Oncology Insights

AstraZeneca • Gaithersburg, MD

5d • $194,500 - $291,800 • Hybrid

About The Position

The Associate Director, US Oncology Insights (Gynecology + Genitourinary pipeline and on-market products) generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Associate Director uses sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis. This is an individual contributor role, responsible for leading internal projects and external vendors. Applying deep technical expertise, the Insights Associate Director quickly identifies highest priority insights gaps, selects the best market research methodology to answer them, executes projects with the right balance of speed and rigor, and delivers results that impact decision-making for the franchise. The Insights Associate Director contributes to the overall US Insights function, defining and elevating best practices, capabilities, and innovation (including AI capabilities). In addition, they will provide coaching and guidance to more junior insights team members. This role reports to the Integrated Insights Senior Director for the Gynecology+ Genitourinary Franchise and sits within US Integrated Insights - Oncology Business Excellence organization, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics.

Requirements

• Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)
• 4+ years of experience at a pharmaceutical / biotechnology manufacturer or working in the biopharmaceutical industry (e.g., management consulting, market research, data/analytics, investment banking)
• 2+years of primary market research and analytical experience applying varied primary research techniques and secondary information analysis
• Proven ability to influence laterally and vertically
• Strong understanding of primary market research tools and techniques

Nice To Haves

• Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA)
• Experience synthesizing primary market research with analytics/secondary data to create a more robust understanding (e.g. commercial performance tracking)
• Insights launch experience with a new brand or indication
• Experience working in Oncology
• Experience leading cross-functional teams

Responsibilities

• Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues
• Continuously assess priorities on market research / insight plans and execute market research projects by leading external agency work; develop and maintain market research project budget
• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to franchise leadership
• Apply AI tools to primary market research execution & analysis; drive organizational assessment and adoption of novel AI insights techniques and systems
• Build presentations that clearly and succinctly highlight the actionable insights combined with business implications & options
• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues
• Lead insights metrics/KPI tracking for the brand (e.g., ATU, Chart Audit), acting as the voice of HCPs and consumers for the brand
• Lead US commercial competitive intelligence for relevant launched / launching treatments, providing insight to changing market dynamics and strategic implications
• Create the integrated insights picture for the franchise, weaving together cross-indication primary market research, secondary analysis, and analytics from US Business Excellence colleagues; incorporate key insights results from outside the department (e.g. Global, Medical, Biomarkers)
• Align with senior stakeholders (e.g., US Franchise VP) on franchise insights priorities
• Provide consultative guidance to more junior insights team members, including project scope and methodology
• Contribute to overall insights function development and innovation

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level