Associate Director, US Omnichannel & Marketing Capabilities

Galderma•Boston, MA

17d•Hybrid

About The Position

Galderma is a leading dermatology company with a presence in approximately 90 countries, offering a science-based portfolio across Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology. The Associate Director, Omnichannel & Marketing Capabilities, is a senior product and capability leader who acts as the primary bridge between US commercial business needs and technology execution. This role is responsible for defining, prioritizing, and scaling omnichannel, customer data, and decisioning capabilities that support Galderma’s US brands and field teams. The position requires accountability across Brand, Omnichannel, Field, Data, IT, and external partners, translating commercial strategy into clearly defined platform capabilities. The role owns the product vision and roadmap for Salesforce and the broader MarTech ecosystem, ensuring solutions are scalable, compliant, and aligned with enterprise architecture. A key focus is enabling pharmaceutical commercial and field capabilities, such as Next Best Action and data-driven personalization, in partnership with IT and global technology teams.

Requirements

7+ years of experience in omnichannel, MarTech, CRM, digital transformation, or platform product ownership.
Proven success acting as a bridge between commercial stakeholders and IT / technology delivery teams.
Experience defining and scaling Next Best Action or decisioning capabilities in pharma, healthcare, or other regulated environments strongly preferred.
Strong background partnering with system integrators, agencies, and global technology teams.
Ability to lead through influence in complex, matrixed organizations.
Technical & Functional Understanding (Product-Level): Salesforce Marketing Cloud, CDP, and omnichannel orchestration concepts.
Decisioning, personalization, and customer data activation frameworks.
Healthcare compliance, privacy, and consent management principles.
Ability to lead through influence, bridging the gap between creative marketers and technical engineering/IT teams
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
Proven ability to lead through influence and drive change in a complex, matrix-driven organization.
Experience in capability assessment frameworks and competency modeling.
Experience managing external agencies and strategic vendors.
All applicants must be legally authorized to work in the United States without requiring any type of work sponsorship. This position does not offer visa sponsorship now or in the future. If you require sponsorship, please do not apply. Individuals requiring sponsorship are not eligible and should not apply.

Nice To Haves

Experience defining and scaling Next Best Action or decisioning capabilities in pharma, healthcare, or other regulated environments

Responsibilities

Serve as the primary business-technology interface for US omnichannel and marketing capabilities, aligning commercial needs with technical delivery.
Translate brand, omnichannel, and field requirements into clear product definitions, capability roadmaps, and prioritized backlogs for IT and delivery partners.
Act as the escalation and alignment point between US commercial teams, IT, Global Tech, data teams, and vendors to ensure shared understanding and execution.
Ensure business intent is preserved throughout design, build, and deployment—reducing rework, duplication, and technical debt.
Own the business product vision for Salesforce Marketing Cloud, CDP, and related platforms defining how capabilities should be used, not executing campaigns.
Partner closely with IT, Global Tech, and system integrators to design and implement journeys, automations, integrations, and enhancements.
Define functional requirements, success criteria, and guardrails for platform capabilities, ensuring alignment with security, privacy, and compliance standards.
Evaluate and prioritize platform investments, enhancements, and new tools based on business value and scalability.
Lead the definition and activation of Next Best Action (NBA) capabilities that connect customer data, digital engagement, and field execution.
Serve as the bridge between brand strategy, field operations, and technical teams, ensuring NBA logic supports real-world commercial workflows.
Partner with Commercial Excellence, Field Excellence, and Data teams to align decisioning models, triggers, and outputs across channels.
Ensure NBA capabilities are reusable across brands and compliant with pharma regulatory and privacy requirements.
Translate business questions and use cases into data and activation requirements for CDP, analytics, and downstream platforms.
Partner with data and analytics teams to ensure omnichannel and field capabilities support closed-loop measurement and continuous optimization.
Define business success metrics and learning agendas, ensuring technical implementations enable measurement from day one.
Establish and enforce business-facing governance for omnichannel capabilities, including intake, prioritization, and deployment standards.
Act as the primary business owner and reviewer of agency and vendor deliverables, ensuring solutions meet functional intent and quality standards.
Create and maintain product documentation, capability playbooks, and operating models that support consistent execution across teams.