Associate Director, US Multiple Myeloma Cell Therapy Marketing

Bristol Myers Squibb • Princeton, NJ

19h • Hybrid

About The Position

We are looking for an analytical-proficient and results-oriented marketer to join our strong team in the role of Associate Director, US Multiple Myeloma Cell Therapy Marketing. This individual will be a key member of the US Cell Therapy Organization contributing to launch preparation for arlo-cel (GPRC5D). They will assist in the development and implementation of marketing programs, business plans, product strategies and key tactics to drive the business. The ability to leverage data and analytics and turn insights to action will be critical. This individual will report to the Executive Director of US MM Cell Therapy.

Requirements

• Bachelor’s degree required; MBA or other Advanced Degree Strongly Preferred
• Minimum 7–10 years of progressive experience in pharmaceutical or biotechnology marketing, brand management, or a related commercial function
• Proven track record of execution on US launch or in-line brands with demonstrated impact on commercial performance
• Hematology, Oncology or Cell Therapy experience preferred; launch or in-line experience in Multiple Myeloma is a significant differentiator
• Demonstrated ability to think strategically, drive execution, foster relationships and build alignment
• Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
• Recognized internally as an expert in pharmaceutical brand marketing, with demonstrated command of launch strategy, omnichannel execution, and HCP/patient engagement in complex therapeutic areas
• Advanced ability to anticipate market, competitive, and industry trends and translate them into actionable strategic insights and marketing solutions
• Demonstrated ability to develop new options and approaches to highly complex, novel marketing and commercial challenges with broad impact across the sub-function
• Strong strategic thinking and independent judgment; ability to operate with considerable latitude in setting objectives and determining the path to deliverables
• Deep experience leading and influencing cross-functional teams and external partners without direct authority
• Strong financial acumen with experience managing promotional budgets and making resource allocation decisions
• Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders
• Strong scientific acumen, with the ability to interpret clinical data and translate medical/scientific updates into commercial strategy
• Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes
• Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus

Nice To Haves

• Hematology, Oncology or Cell Therapy experience preferred; launch or in-line experience in Multiple Myeloma is a significant differentiator

Responsibilities

• Drive strategic planning and execution of HCP marketing initiatives and a tactical plan that supports brand objectives
• Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
• Leads the development and execution of key launch strategies and materials, including unbranded disease education and branded promotional campaigns, exercising considerable latitude in determining objectives, priorities, and deliverables
• Independently directs the development of integrated marketing campaigns, ensuring strategic cohesion across unbranded and branded initiatives, digital platforms, and field-facing tools
• Anticipates business, competitive, and industry issues — including clinical landscape shifts, payer dynamics, and regulatory developments — and provides direct input into brand and sub-functional strategy development
• Serves as the prime marketing lead and strategic contact for the arlo-cel launch, representing the brand across cross-functional workstreams, agency partnerships, and key internal initiatives
• In partnership with OCS, lead and drive omnichannel strategy
• Develops new and innovative approaches to address highly complex, sometimes novel marketing challenges with broad impact on the US MM Cell Therapy sub-function
• Work across business units to ensure a holistic strategy for MM across BMS
• Leads and drives the end-to-end omnichannel marketing strategy in partnership with the Omnichannel Solutions (OCS) team, defining channel mix, sequencing, and investment priorities to maximize HCP and patient engagement
• Establish strong relationships and develop collaborative areas of shared interest with key TLs
• Interact with customer-facing teams to mine customer insights, leading to the development of professional promotional strategy and materials
• Translates customer and market insights into differentiated messaging and promotional strategies that effectively communicate the clinical and commercial value of the MM cell therapy portfolio
• Leads engagement with market research and analytics programs to generate actionable insights; independently interprets and synthesizes complex data to inform brand decisions and strategic pivots
• Monitors and evaluates ongoing internal and external medical and clinical developments — including key congresses, publications, and clinical updates — and drives strategic and tactical recommendations based on those insights with meaningful impact on brand direction
• Leverages data and analytics capabilities to identify performance opportunities and risks, developing course-correction plans with minimal direction
• Leads and aligns cross-functional teams — including Medical Affairs, Market Access, Insights & Analytics, Regulatory, Legal, and Commercial Operations — to ensure a cohesive, strategically integrated launch plan
• Manages external agency relationships and vendor partnerships, with accountability for project execution, issue resolution, and delivery of high-quality, compliant marketing assets
• Engages proactively with customer-facing field teams to work together to drive impactful professional promotional strategies and materials that resonate with HCPs
• Develops and delivers field tools, training resources, and commercial enablement programs that equip the oncology sales team to drive effective, compliant HCP engagement
• Develops and manages tactical budget plans within the department's allocated resources, ensuring fiscal accountability and strategic alignment of promotional investments
• Anticipates field execution challenges and independently develops targeted solutions to improve commercial effectiveness
• Establishes KPIs and performance metrics for marketing initiatives; evaluates outcomes and reallocates resources proactively to optimize return on investment

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees