Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education

Bristol Myers Squibb•Madison, WI

8d•Remote

About The Position

At Bristol Myers Squibs, our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it. The Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education will lead peer-to-peer education and non-personal promotion (NPP) strategies to engage both CAR T-treating and referring healthcare professionals (HCPs). This individual will serve as a core member of the US Cell Therapy Organization, to align strategies and maximize impact with a primary focus on driving Profesional Education to drive CAR T class growth as a pivotal lever to fuel Breyanzi's long-term and sustainable commercial success. The Assocate Direcotr, will be responsible for driving medical education initiatives, managing speaker bureau programs, optimizing congress presence, and leading brand efforts with external thought leader physicians. Additionally, the Associate Director will collaborate across Medical Affairs and regional marketing, to ensure effective execution of educational initiatives that differentiate Breyanzi, drive adoption, and expand the lymphoma CAR T class. This individual will report to the Senior Director, US Breyanzi Brand & Class Expansion Strategy.

Requirements

Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
Minimum 6–10 years of progressive experience in pharmaceutical or biotechnology marketing, commercial strategy, or a related function
Hematology, Oncology, or Cell Therapy experience preferred
Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization
Proven ability to build and lead cross-functional frameworks that drive execution accountability across diverse stakeholder groups
Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders
Strong scientific acumen, with the ability to interpret clinical data and translate medical and scientific updates into commercial strategy
Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes
Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus

Responsibilities

Lead professional education and peer-to-peer (P2P) strategies for both CAR T-treating and referring HCPs, ensuring alignment with brand strategy and clinical differentiation messaging.
Develop and manage the speaker bureau strategy, including content development, speaker training, and execution of programs to ensure effective HCP education.
Shape medical education strategy, including advisory boards, strategic councils, and congress planning, ensuring a strong presence at key industry events.
Drive convention and congress promotions, coordinating booth strategy, sponsorships, and targeted educational opportunities to enhance Breyanzi's visibility.
Act as the key liaison across internal teams, including Medical Affairs, regional marketing, portfolio and channel marketing, and external partners, ensuring seamless collaboration and execution of educational initiatives.
Utilize data and insights to refine educational strategies, tracking engagement metrics and optimizing content based on HCP needs and market dynamics.
Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives.

Benefits

wellbeing support
retirement and financial protection benefits
insurance offerings (medical, dental, vision, life and disability)
Flexible Time Off (FTO)
11 paid company holidays
160 hours of paid vacation annually for new hires
3 optional holidays
paid sick leave
up to two paid volunteer days per year
summer hours flexibility
leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs
annual Global Shutdown between Christmas Day and New Year's Day