Associate Director U.S. Marketing, Consumer Strategy - Crohn's Disease (CD)

Merck • North Wales, PA

2d • $142,400 - $224,100 • Hybrid

About The Position

This role is for an Associate Director U.S. Marketing, Consumer Strategy focused on Crohn's Disease (CD). The company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. The team supports accessibility to medicine, provides new therapeutic options, and collaborates with governments and payers. The company has a legacy of developing novel therapeutics for immune-mediated inflammatory diseases and autoimmune-related disorders. Scientists are investigating TL1A as a potential treatment for inflammation and fibrosis associated with inflammatory bowel disease (IBD). IBD is a chronic inflammatory condition affecting nearly three million people in the U.S., with Crohn's disease and ulcerative colitis being common forms. The unpredictable symptoms of IBD can create emotional and social challenges. This position is on the launch team for an investigational novel treatment for IBD patients. The Consumer Strategy Lead will drive foundational strategy and planning for consumers, including positioning, targeting, market research, data and analytics, and creative campaign development. Responsibilities include refining and evolving consumer strategy, understanding consumer gaps and barriers (including health equity), and optimizing customer experience. The role reports to the Director, IBD Consumer Product Marketing Owner, as part of the Consumer Customer Agile Team (CAT). The Associate Director will partner with Consumer CAT members and collaborate with HCP, Scientific, PSP, and Payer teams to ensure alignment and prioritization. The U.S. marketing team utilizes an Agile Way of Working to be adaptive and responsive to evolving customer needs and the digital evolution of the marketplace. This model enhances marketer experience and builds skills across various commercial functions. The successful candidate should embrace a growth mindset, be willing to tackle challenges, and have a passion for learning, development, and team achievement.

Requirements

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred
• A minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management
• Prior immunology experience strongly preferred
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work
• Understanding of omnichannel marketing, digital and non-digital channels
• Demonstrates high degree of integrity and ethics

Nice To Haves

• Consumer marketing experience
• Launch experience
• Prior immunology experience
• Awareness and understanding of US commercial and regulatory requirements
• Agency and vendor management
• Familiarity with agile tools like Jira and Mural

Responsibilities

• Support Director Consumer PMO to drive a foundational consumer strategy, leveraging L3 marketing framework
• Collaborating with the market research, competitive intelligence, and analytics team to generate key insights that inform business decisions
• Partner with the agency on planning and executing our unbranded campaign(s)
• Partner with HCP and Scientific brand counterparts for One our company Marketing Experience (OMM) to ensure alignment to strategy with multi-disciplinary team
• Identify opportunities to optimize consumer experience and lead the experience journey development and execution
• Partner with stakeholders to understand SDOH (social determinants of health) and health equity needs and opportunities for appropriate patients
• Lead, develop and execute an OPDP submission for launch.
• Manage the consumer budget and planning process
• Support Director, Consumer PMO with the development of Patient Advocacy Group (PAG) engagement strategies
• Collaborate across Immunology CATs to ensure cohesion and holistic approach
• As a member of the US Pharma Immunology marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days
• annual bonus
• long-term incentive

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level