Director, U.S. HCP Marketing Strategy, HSCT-TMA

AstraZeneca • Boston, MA

2d • $194,126 - $291,190 • Onsite

About The Position

As part of the Hematology and Nephrology (Hem/Neph) U.S. commercial team, the Director, U.S. HCP Marketing Strategy, HSCT-TMA will report to the marketing lead aHUS/TMA and partner with the US cross-functional and global teams to drive HSCT-TMA strategies and tactics. This is a unique opportunity to support a launch with a major impact on the success of our leading Alexion product in a new indication. This individual will play a critical role in finalizing the launch plan and identifying critical launch success factors and developing and executing tactics and programs for market shaping and launch success.

Requirements

• Bachelor’s degree in life sciences, business, or related field required
• 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing.
• Strong understanding of US commercialization strategies, market access challenges, and patient/care pathway in rare diseases.
• Previous experience preparing and executing a launch in the U.S. is required
• Excellent interpersonal skills with demonstrated track record and ability to drive results as an effective team member and cross-functional leader.
• Must demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and team
• Strong project management, collaboration, relationship building / networking skills
• Ability to engage in scientific discussions with KOLs for commercial purposes
• Ability to work effectively in a matrixed, cross-functional environment.
• High sense of ethics and responsibility
• Ability to travel as required to meet business needs, up to ~30%
• As is typical of an office-based role, employees must be able, with or without accommodation, to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

Nice To Haves

• Advanced degree (MBA, MSc, PharmD, etc.)
• Prior experience at Director level in Marketing.
• Prior experience in Hematology, Transplantation or Immunology
• Prior experience working with multi-disciplinary care teams, influencing clinical protocol development and navigating hospital in-patient dynamics

Responsibilities

• Leading the US commercial launch preparation and execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategies with the support of a senior manager
• Lead the creation and execution of brand plans, including disease education and HCP initiatives.
• Creating and executing HCP tactics, inclusive of personal and non-personal disease education and product promotion
• Developing commercial insights generation plans such as market research and advisory board, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for HSCT-TMA
• Working collaboratively across US commercial team, with close collaboration with Patient marketing director aHUS/TMA and AD digital marketing aHUS/TMA, as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support flawless execution of launch planning for HSCT-TMA
• Refine launch brand value proposition and message platform for the US, in partnership with global marketing, medical, HEOR, patient advocacy and market access
• Developing launch strategy and execution plan across personal and non-personal channel for HCPs
• Partner closely with sales leadership, TLL leadership and training to ensure alignment and flawless execution
• Develop strategic partnerships with key opinion leaders, and specialty centers.
• Foster an innovative and patient-centric culture throughout launch activities.
• Managing brand AOR and other agencies as well as launch budget, providing regular updates to executive leadership.
• Monitor and evaluate launch performance metrics, adapting HCP tactics and strategy as needed.
• Ensure compliance with all relevant regulations and internal policies in promotional activities.

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director