Associate Director, Strategy

Kepler Group•New York, NY
•$117,000 - $130,000

About The Position

The Strategy Associate Director manages a team of 3–8 digital media experts and is accountable for the success of one or more client relationships. The role involves understanding clients’ business issues and goals and ensuring successful delivery of marketing and media services. It combines client relationship leadership with oversight of sophisticated media plans, media buying through industry relationships, digital campaign execution, and analysis to measure and improve results. The position requires strong quantitative and communication skills, personal accountability, a focus on client impact, and the ability to contribute to a close-knit team. The Associate Director leads Managers and (Senior) Analysts, partners with clients on business and marketing objectives, and guides internal and client teams through digital media planning, tactic selection, partner negotiation, campaign design, ad operations, and measurement.

Requirements

  • 5–8+ years of experience in digital advertising account management, yield optimization, marketing strategy or consulting, or brand management.
  • Experience leading cross-functional teams, both directly and indirectly.
  • Ability to apply innovative thinking to solve complex client marketing challenges.
  • Strong ability to create, build, and leverage relationships and effectively interface with client leadership.
  • Strong analytical skills, including comfort using Excel for data analysis and understanding advanced analytic approaches.
  • Excellent listening, presentation, written, and verbal communication skills.
  • Effective time management skills, including the ability to prioritize, delegate, and meet deadlines.
  • Ability to contribute as a leader in a fast-paced, entrepreneurial, team-based environment.

Responsibilities

  • Be accountable for the successful delivery of marketing and media services for assigned clients, regularly interfacing with key client contacts.
  • Partner with clients to understand their business goals, marketing objectives, and competitive constraints, and build digital strategies to address them.
  • Directly lead a team of 3–8 Managers and (Senior) Analysts, and provide strategic guidance across Kepler’s functional teams.
  • Lead internal and client teams through media planning, tactic selection, partner negotiation, campaign design, ad operations, and measurement.
  • Oversee the development of sophisticated media plans, digital campaign execution, and analysis to measure and drive results.
  • Leverage industry relationships to buy media.

Benefits

  • Healthcare, dental, and vision coverage.
  • Unlimited PTO.
  • 401(k) contributions.
  • $75 per month wellness stipend.
  • $100 per month mobile phone stipend.
  • $50 per month internet stipend.
  • $500 annual learning stipend.
  • $2,000 annual tuition stipend.
  • One-time $200 new-hire home office equipment stipend.
  • Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
  • Annual work-from-anywhere option for 4 weeks per year.
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