Associate Director, Content +

WPP Media•New York, NY

3d•Hybrid

About The Position

WPP Media's Sports & Entertainment practice is seeking an exceptional Associate Director to oversee critical brand partnership initiatives for a fast-paced brand. This pivotal role demands a proven leader who can inspire a team, while also serving as the primary lead for all soccer partnerships across league, teams, talent and governing bodies and other strategic sport partnerships. You will be instrumental in shaping the vision and execution of a brand’s presence in the dynamic sports and entertainment landscape, translating complex challenges into actionable strategies, maximizing brand impact, and delivering measurable results. We are looking for a hands-on strategic operator who fosters excellence and drives innovative solutions across a wide-ranging partnership portfolio.

Requirements

7+ years of progressive experience in sports and entertainment marketing, with a significant portion in an agency setting or managing a diverse brand partnership portfolio.
Demonstrated expertise in overseeing and executing premium Soccer partnerships and other sports for major brands, ensuring exceptional, high-touch experiences for diverse stakeholders.
Proven track record of leading, developing, and inspiring high-performing teams.
Deep expertise across a broad spectrum of sports and entertainment properties, with a demonstrated ability to navigate complex ecosystems and contractual agreements.
Exceptional strategic thinking and problem-solving skills, with the ability to translate complex challenges into actionable, innovative solutions.
Strong understanding of the full marketing funnel and how sports and entertainment partnerships drive brand objectives, from awareness to conversion.
Demonstrated ability to develop, negotiate, and execute comprehensive, integrated marketing programs that deliver measurable results.
Superior communication, presentation, and interpersonal skills, capable of influencing senior stakeholders and fostering strong client relationships.
A proactive, entrepreneurial mindset with a relentless drive for innovation and excellence.

Nice To Haves

Visionary: Possesses a forward-thinking perspective, anticipating trends and shaping future strategies.
Inspirational Leader: Motivates and empowers teams to achieve their full potential and deliver exceptional work.
Strategic Thinker: Connects the dots between client objectives, market trends, and innovative partnership solutions.
Passionate: Brings a genuine thrill and excitement to the role and the world of sports and entertainment.
Agile: Is able to be nimble in thought and action and overcome obstacles to achieve great things.
Collaborative: Works well with others, and can align behind a shared purpose.
Entrepreneurial: Is open to new ideas, and will challenge old ones.
Diverse: Is proud of the difference they can bring.

Responsibilities

Lead the strategic planning, negotiation, and activation of an extensive portfolio of sports and entertainment partnerships for the client’s soccer portfolio and other strategic partnerships.
Manage all aspects of the partnership lifecycle, including opportunity identification, agreement structuring, and execution of deliverables.
Ensure seamless integration across media, experiential, content, and talent channels to develop holistic and impactful campaigns.
Continuously optimize partnership value, monitor performance, and implement strategies to maximize ROI and achieve measurable results aligned with client objectives.
Build and maintain strong senior client relationships as a trusted advisor and strategic partner.
Collaborate seamlessly with internal teams (media, content, analytics) and external partners (leagues, teams, properties, talent agencies) to deliver integrated solutions.
Present proactive strategic recommendations and performance insights clearly and persuasively to drive client growth.
Lead, mentor, and inspire a team of sports and entertainment marketing professionals.
Foster a culture of proactive thinking, continuous improvement, and excellence by driving professional development, identifying growth opportunities, setting clear objectives, conducting regular reviews, and ensuring the team is equipped with up-to-date industry knowledge and strategic capabilities.