Associate Director, Social Strategy

Adelphi Group • New York, NY

13d • $120,000 • Hybrid

About The Position

This role is for an Associate Director of Social Strategy at Omnicom Media, focusing on Performance Media within the agency. The position involves leading the development and execution of integrated social media and influencer strategies, particularly for healthcare campaigns. The Associate Director will serve as a strategic lead for client engagements, translating business objectives into actionable social, influencer, and performance marketing strategies. A key aspect of the role is driving audience-first recommendations across various social channels, leveraging insights to advance client business goals and acting as a trusted advisor to senior client stakeholders. The position also requires overseeing influencer marketing programs, managing the influencer RFP process, and ensuring compliance with regulatory and business requirements. Performance marketing and optimization are crucial, involving the use of data to amplify online presence and drive measurable business outcomes. Team leadership, mentoring junior strategists, and driving operational excellence are also key responsibilities. The role emphasizes thought leadership, innovation, and staying ahead of industry trends and platform advancements.

Requirements

• 6+ years of experience in social media strategy, digital marketing, influencer marketing, or related disciplines.
• Established experience developing integrated social strategies across paid, owned, and earned environments, including community management, content strategy, channel planning, and creator marketing.
• Strong understanding of performance marketing principles and the role social media plays across awareness, engagement, consideration, conversion, and loyalty objectives.
• Proven ability to leverage audience insights, cultural intelligence, performance data, and social listening to develop impactful marketing strategies.
• Demonstrated success leading strategic client relationships and influencing senior stakeholders.
• Strong understanding of evolving social trends, platform innovation, creator ecosystems, and digital culture, with the ability to advise brands on when and how to participate.
• Ability to design and lead original research initiatives and translate findings into actionable strategic recommendations.
• Excellent storytelling, presentation, and communication skills, with the ability to simplify complex information and inspire action.
• Gravitas and executive presence, with the ability to build credibility and influence across clients, partners, and internal teams.
• Experience managing, mentoring, and inspiring high-performing teams.
• Highly detail-oriented with strong project management skills and the ability to lead multiple initiatives simultaneously.
• Innovative and entrepreneurial mindset with a willingness to challenge convention, test new approaches, and learn from results.
• Demonstrated commitment to continuous improvement, operational excellence, and process optimization.
• Practical experience with leading social listening, community management, measurement, and analytics platforms.
• Passion for building inclusive, collaborative, and high-performing team cultures.

Nice To Haves

• Experience within healthcare, pharmaceutical, or other highly regulated industries preferred.
• Experience with Sprinklr, Meltwater, NetBase, Quid, Pathmatics, Socialbakers, or similar platforms preferred.

Responsibilities

• Lead the development and execution of integrated social media and influencer strategies across branded and unbranded healthcare campaigns.
• Serve as a strategic lead for client engagements, translating business objectives into actionable social, influencer, and performance marketing strategies.
• Drive audience-first recommendations across paid, owned, earned, community management, creator, and emerging social channels.
• Leverage cultural intelligence, audience insights, competitive intelligence, and platform innovation to identify opportunities that advance client business objectives.
• Present strategic recommendations, annual plans, measurement frameworks, and innovation opportunities to senior client stakeholders with confidence and influence.
• Act as a trusted advisor to clients, helping guide decision-making and ensuring brands remain at the leading edge of social media marketing.
• Oversee influencer marketing programs from strategic planning through execution, including talent identification, tiering approaches, audience fit assessments, content strategy, and performance evaluation.
• Lead key aspects of the influencer RFP process, including partner evaluations, proposal reviews, strategic recommendations, talent selection, and contract negotiations.
• Partner closely with influencer agencies, legal teams, compliance partners, and cross-functional stakeholders to ensure campaigns meet regulatory and business requirements.
• Guide the development of influencer and creator briefs, ensuring clear articulation of campaign objectives, content expectations, measurement requirements, and brand guidelines.
• Drive measurable business outcomes by amplifying online presence and optimizing performance across social and creator ecosystems.
• Utilize performance data, audience signals, social listening insights, and platform reporting to inform targeting strategies, budget allocation, content optimization, and campaign enhancements.
• Identify opportunities to improve engagement, reach, conversion, and return on investment through data-driven recommendations and continuous optimization.
• Partner with analytics and media teams to design measurement frameworks, brand lift studies, attribution approaches, and learning agendas that demonstrate campaign effectiveness.
• Translate campaign performance into actionable business insights and strategic recommendations for future planning.
• Lead, mentor, and develop junior strategists, fostering a culture of collaboration, accountability, innovation, and continuous learning.
• Oversee day-to-day workload management across assigned accounts, ensuring projects are delivered on time, on budget, and to the highest quality standards.
• Provide ongoing coaching, constructive feedback, and professional development support to team members.
• Drive process improvements and operational efficiencies across social strategy, influencer workflows, reporting, and client service functions.
• Collaborate with leadership on team growth, resource planning, staffing, and capability development.
• Maintain a deep understanding of social platforms, creator ecosystems, cultural trends, audience behavior, and digital marketing innovations.
• Pioneer research initiatives and transform findings into customized social media strategies and thought leadership for clients and internal stakeholders.
• Contribute to agency thought leadership, training programs, case studies, and new business opportunities.
• Champion testing, learning, and innovation by identifying emerging opportunities and evaluating new technologies, platforms, and social solutions.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us—we look forward to getting to know you.
• We will process your personal data in accordance with our Recruitment Privacy Notice.
• For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed