Associate Director, Social Media

Real Chemistry

2d•$100,000 - $120,000•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. We are seeking an Associate Director, Social Media to join our growing team. The ideal candidate will manage and drive day-to-day social strategy, content, and channel planning work to evolve our clients’ approach to reaching and breaking through with key health audiences. You’ll be at the heart of client relationships and collaborate with Real Chemistry’s teams across paid media, creative, integrated communications/PR, and analytics. This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.

Requirements

Minimum 6 years of experience, ideally in health, biotech or pharmaceutical social media
Demonstrated understanding of the intricacies and implications of executing organic and paid social media content across a variety of channels, including but not limited to Facebook, X, LinkedIn, YouTube, Pinterest etc., with the ability to develop and present strategic social plans that best meet client objectives
Highly organized, mindful of deadlines, able to multi-task and proactively deliver high quality work under limited supervision
Demonstrated understanding of paid social fundamentals, including objectives, targeting, formats, and performance considerations, with the ability to collaborate effectively with paid media partners and incorporate paid social thinking into holistic social strategies
Demonstrated experience using social monitoring and other measurement platforms; strong analytical and problem-solving skills
Client service experience, preferably in an agency environment; experience collaborating effectively internally and externally as part of an integrated team
Proven success managing and mentoring junior team members
Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients

Nice To Haves

Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
You are a highly organized self-starter, able to work independently and under tight deadlines.

Responsibilities

Counsel clients and internal teams on best practices for overall social strategy, displaying an in-depth understanding of the functionality, formats, and emerging trends in platforms and social content across Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, YouTube, etc. Strong understanding of the nuances of organic and paid efforts on social channels.
Be a steward of content timelines and review processes to ensure timely and efficient approvals. Oversee and support coordination of feedback between clients and account teams. Serve as reviewer/approver on social publishing and community management to ensure flawless overall management of client channels.
Cultivate growth of Associates and Managers on the social team through strategic counsel, coaching, and mentorship.
Partner with our in-house measurement team of data scientists and analysts to determine KPIs for campaigns, provide campaign insights, drive results, enhance performance and inform future content strategy.
Identify new areas/opportunities for social and develop/maintain relationships with social platform representatives to keep your finger on the pulse of what’s to come. Brainstorm, conceptualize and present new social media and digital programs/plans for the client rooted in a combination of business objectives, audience insights, and platform expertise.
Be a Trusted Advisor to your clients, colleagues, and teams. Whether it’s contributing to a new platform POV or helping with social media issues management, you educate teams on the nuances and implications of decisions before they’re carried out on social.
Ability to grow social media business (with current social, PR or marketing clients) and participate in occasional new business pitches.