Associate Director Social Media

UnitedHealth Group•Washington, DC

8h•$112,700 - $193,200

About The Position

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.

Requirements

8+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries
Proven deep platform knowledge of Instagram, TikTok and video best practices
Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
Experience advising cross functional partners on video strategy and best practices mapped back to business goals
Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
Proficiency with social media analytics platforms, and content creation
Ability to turn insights into action
Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
Demonstrated familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)

Responsibilities

Partner with the VP, Social Media and Director, Social Media to support our employee social media strategy, building and sustaining our internal influencer program
Manages practicing physician relationships as part of our internal influencer program, bringing key stakeholders along
Manages practicing physician voices on Instagram, LinkedIn and over time, TikTok
Build and manages processes with key stakeholders like corporate comms, marketing and local comms and marketing teams to ensure visibility, coordination and approvals, as needed
Manages strategic content approach, pulling in key data from search, influencer communities, business objectives and health care industry to drive prioritization of content calendars
Develops concepts and owns pitching including video story boards, competitive and best-in-class examples
Provides video storyboard, filming or postproduction support as needed; ensuring viewability and engagement
Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, and scheduling for maximum impact
Write search friendly captions and thumbnails, capturing internal influencers voice
Coordinates boosting of posts to key audiences with agency or internal partner
Coordinates amplification of content through relevant corporate channels
Manages influencer’s communities, including engaging with positive comments and drafting potential responses to neutral and negative comment
Provides reporting with actionable insights to key stakeholders as well as for leadership meetings like monthly business reviews
Establish best practices for clinical staff, nurses and doctors, across our organization in a highly regulated industry
Stay current on Instagram TikTok algorithms, and platform policy updates—especially those impacting healthcare content
Provide strategic support to the social media and digital teams, as needed