Associate Director, Search and Social

Adelphi GroupNew York, NY
$70,000 - $125,000Hybrid

About The Position

This role is responsible for leading strategy and execution across paid search and paid social platforms. The Associate Director will translate client goals into effective media plans, stay updated on industry trends, manage client relationships, and oversee a team. The position requires strong communication, problem-solving, and leadership skills, with a focus on driving actionable data and supporting team growth.

Requirements

  • Bachelor’s degree or relevant experience
  • 4+ years of hands-on experience in paid search and paid social
  • Strong working knowledge of major biddable platforms (Google Ads, Search Ads 360, Bing, Meta Ads Manager, X Ads, or similar)
  • Advanced skills in Excel and PowerPoint
  • Clear and confident communicator—equally strong in writing, presenting, and leading conversations with clients and teammates.
  • Thrive in fast-paced environments, staying flexible and adaptable when timelines shift.
  • Take a proactive approach to problem-solving, using critical thinking to find smart solutions.
  • Comfortable coaching teammates and contributing to a collaborative, supportive team culture.
  • Strong presentation skills and know how to engage an audience with a compelling story.
  • Can simplify complex ideas and turn them into clear, actionable recommendations.

Nice To Haves

  • Familiarity with ad serving, tagging, and media billing tools is a plus

Responsibilities

  • Lead strategy and execution across paid search (Google, Bing, YouTube) and paid social (Meta, X, TikTok, Snapchat, Pinterest)
  • Turn client goals into clear, effective search and social plans that align with broader paid media strategies
  • Stay on top of platform updates, media consumption trends, and emerging technologies; bring POVs to clients and teams
  • Build and manage strong relationships with senior client stakeholders
  • Oversee and mentor a team across multiple live campaigns
  • Ensure alignment across internal teams by clearly communicating timelines, priorities, and project status
  • Manage campaign budgets
  • QA team outputs to ensure accuracy, consistency, and quality
  • Optimize content calendars and media plans to drive clean, actionable data
  • Support team growth through coaching, feedback, and development

Benefits

  • Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
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