Director, Commercial Finance, RHOP

Wella

4d•$200,000 - $215,000•Onsite

About The Position

The Associate Director, RHOP Commercial Finance, is the end-to-end financial leader for the Retail Hair, OPI & Prosumer (RHOP) business, owning both the commercial finance agenda (Net Revenue, GTN, trade terms, customer profitability, margin expansion) and the full brand finance agenda (A&CP governance, brand P&L management, innovation economics, pricing architecture, marketing ROI). This role is the key strategic partner to Sales, Marketing, Trade Marketing, and RHOP Leadership, shaping commercial strategy, guiding brand investment choices, ensuring financial discipline, and unlocking profitable growth across all RHOP brands and channels. The Associate Director leads a distributed team across the US and Mexico, drives financial governance, and elevates analytical and reporting capabilities to support Wella’s transformation journey.

Requirements

Bachelor’s degree in Finance, Accounting, Business, Economics, or related discipline.
7+ years of progressive experience in commercial finance, brand finance, revenue management, or FP&A, preferably in CPG/FMCG.
Deep understanding of GTN, trade spend, customer P&L, pricing strategy, A&CP, and brand economics.
Strong modeling, forecasting, and storytelling skills.
Experience with SAP, BW, Power BI, and planning systems (Anaplan, Hyperion, etc.).
Proven ability to lead teams and influence executives.

Nice To Haves

MBA or professional finance certification (CPA, CMA, CIMA, ACCA).
Experience with mass retail, beauty specialty, club, and e-commerce channels.
Hands-on experience with marketing ROI, pricing architecture, and portfolio economics.
Strong experience in commercial negotiations and trade terms governance.

Responsibilities

Own the full P&L view for RHOP across revenue, GTN, gross margin, A&CP, and operating contribution.
Drive both commercial levers (pricing, mix, trade terms, promotions) and brand levers (A&CP allocation, innovation ROI, brand-building investments).
Provide clear strategic recommendations to senior leadership on performance, risks, opportunities, and required corrective actions.
Act as the senior finance counterpart to RHOP Sales VPs/Directors for customer planning, contract negotiations, and revenue strategy.
Own budgeting, forecasting, and governance for trade spend, discount structures, rebates, BTL promotions, and trade terms.
Strengthen financial rigor in promotional planning, ensuring ROI, strategic fit, and adherence to Delegation of Authority.
Lead structural GTN optimization efforts to improve margin and reduce inefficiencies.
Serve as the key financial partner to RHOP Marketing Directors.
Own brand-level budgeting, forecasting, and long-range planning for A&CP, brand P&Ls, and innovation economics.
Evaluate media investments, trade activations, influencer spend, and tentpole moments through robust ROI frameworks.
Lead pricing strategy and architecture for RHOP brands, ensuring competitiveness, margin protection, and portfolio alignment.
Drive analytics around brand health (pricing, mix, share, innovation performance).
Develop and deliver senior-level reporting, dashboards, and insights for Sales, Marketing, and US leadership.
Own customer and channel profitability models and drive accountability in the business.
Lead deep-dive analysis on revenue drivers (volume, mix, elasticity), GTN components, promotional effectiveness, and A&CP efficiency.
Build business cases for revenue initiatives, innovation launches, and channel development.
Lead financial modeling for customer negotiations, strategic partnerships, distribution model changes, and whitespace opportunities.
Support annual brand planning cycles, customer JBPs, and commercial scorecards.
Provide thought leadership in design of sales incentives, brand investment frameworks, and pricing governance.
Be a catalyst in transformation initiatives across reporting, controls, automation, and forecasting.
Ensure strong alignment with internal policies across GTN, pricing approvals, A&CP management, SOX controls, and commercial agreements.
Partner with Legal and Compliance to review contracts, assess financial risks, and enforce documentation rigor.
Build and enforce governance frameworks that bring transparency, speed-with-control, and clarity on decision rights.
Lead and develop a distributed team of commercial and brand finance managers/analysts across the US and Mexico.
Build a culture of accountability, speed, analytical excellence, and strategic partnership.
Strengthen financial acumen within Sales, Marketing, and Trade Marketing organizations.
Drive adoption of new reporting tools, dashboards, and automation to elevate insights and streamline workload.