Associate Director, Regional Marketing - New York / Connecticut

Bayer•Hartford, CT

7d•$143,280 - $214,920•Hybrid

About The Position

At Bayer, we are seeking an Associate Director, Regional Marketing for the New York/Connecticut region. This role is part of the field-based Product & Portfolio Squad and is responsible for engaging and developing Thought Leaders (TLs), generating insights for strategic decision-making, executing regional meetings, and delivering programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The goal is to support near-term Squad objectives and achieve long-term brand results. The territory includes New York and Connecticut, with up to 50% travel required within the region.

Requirements

Bachelor’s degree
Valid driver's license and clean driving record
5-7 years’ experience in the pharma/biotech industry
At least 2 years of customer-facing experience
2 years’ experience working within the cardiovascular therapeutic area
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends.

Nice To Haves

Bachelors degree with a life science background
To reside in or near the geography
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
Experience working with academic institutions and key accounts

Responsibilities

Establish and maintain Thought Leader (TL) relationships in cardiovascular-renal-metabolic health.
Engage target customers across various channels and activities to create positive product perception and deep relationships.
Develop a regional advocate TL base aligned with CVR product communication strategy.
Identify and recommend TLs for brand insight, collaborating with the local team to manage the TL list.
Develop and maintain deep clinical expertise to challenge and advance TL thinking.
Collaborate with the Area General Manager (AGM) to inform sentiment tracking along the TL Journey.
Develop, implement, and maintain accountability for interactions and feedback with regional and local external experts.
Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content.
Coordinate and execute plans for cardiovascular renal related company presence at national conferences.
Lead TL meetings and support executive/senior leadership encounters at congresses and industry meetings.
Attend scientific/educational sessions to advance clinical expertise and share key insights.
Maintain deep understanding of the region, including opinion leaders, treatment trends, payer dynamics, and brand opportunities/challenges.
Lead marketing-initiated peer-to-peer (P2P) program execution, including national broadcasts.
Support the execution of the promotional speaker bureau by aiding faculty development, speaker training, and compliance.
Harvest insights during program execution to strengthen and evolve speaker programs.
Own or contribute to local and national marketing projects that drive brand strategy.
Tailor brand materials to local needs and assess how to further tailor digital solutions.
Coordinate, share, and consolidate customer insight & intelligence with internal partners.
Execute against the regional marketing plan aligned with national brand strategy.
Generate and communicate actionable insights to the brand team to inform national strategy.
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners.
Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs.
Collaborate with local teams to enable optimal field engagement and execution for opportunities like sponsorships, conferences, and events.
Share knowledge on systems & processes with the Brand Lead, AGM, and CRM team, as well as the matrix team.