Associate Director, Programmatic

Horizon Media•New York, NY

1d•$115,000 - $135,000•Hybrid

About The Position

Company Overview At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. Job Summary The role Associate Director, Programmatic seeks a knowledgeable programmatic practitioner who is capable of managing multiple stakeholders, both internal and external, in organizing a unified alignment for the most impactful ways to deliver media programmatically. This person must also be incredibly versed in platform specifics in order to function as the last set of eyes approving the accuracy and set up design of in platform architecture in relation to the media plan structure. Strategic thinking ability is a must as the role also takes a leadership position around custom algorithm implementation for clients under management, as well as a thoughtful and intentional inventory and supply path approach.

Requirements

Able to develop, implement, and improve business processes
Proven ability to thrive in highly collaborative work environments
A team-oriented manager with strong delegation and organization skills
Solutions-oriented problem solver
Self-starter, takes initiative
Strong communicator and presenter. Be able to craft a story to key stakeholders and management.
Able to actively seek out and implement feedback
Desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
Business mature individual who exudes professionalism and respect, will lead by example
Committed to the success of the team
Strong leader, eager to grow and develop team members
Supporter of and advocate for diversity, equity, and inclusion
Advanced ability in Microsoft Excel expected.
Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Nice To Haves

5+ years previous in-platform programmatic experience
Expert level understanding of programmatic buying and planning
Experience managing a team
Effective communication and presentation skills
Familiarity with multiple DSPs
Proficient in Excel and PowerPoint

Responsibilities

Serve as the main day-to-day point of contact & escalation point for internal partners and external contacts as relates to delivering excellence with speed, expertise and helpfulness.
Ensures plans are conducive to client goals.
Reviews DSP setup as the last reviewer in the QA process, providing all systems go approval for launch and tracking in-campaign changes with an equally hawkish eye.
Responsible for coordinating the makegood coverage response in instances of mishaps.
Uses strong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms.
Evaluates each plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs and performance.
Strive for innovation and 1st to market opportunities for your clients.
See across the entire process to identify spots to step in and mitigate risk.
Ensure a positive working relationship with your team and DAT, BST, analytics, and client.
Lead owner of adoption of internal products and solutions for our meta dsp, incentives tracker, marketplace solutions, updated initiatives requiring rollout, as well as cross-discipline coordination for united broader product and solution support.
Establishes a framework for skill development and knowledge growth that can be used to track the maturation and readiness of junior team members for more responsibility and opportunity.
Ensure growth & development of team
Help engineer processes to improve operation workflow, as needed
Institutionalize best practices for bidding, budget management, ad operations, and reporting
Socialize and document programmatic team learnings from optimization
Develop and publish POVs to inform clients and agency personnel about changes in programmatic marketplaces and technology
Foresee and plan for new workflows, processes, and capabilities required to meet the needs of new and future programmatic clients and ensure team adheres to processes and established ways of working