Associate Director, Programmatic
About The Position
As an Associate Director, Programmatic at WPP Media, you will oversee day-to-day programmatic operations and serve as the main account contact. You will provide strategic direction and leadership within the digital group to develop effective, innovative communication plans. The role also includes managing career development for supporting members of the Programmatic team. You will formulate programmatic strategies aligned with client objectives, lead the integration of programmatic efforts, and provide business-building, data-driven recommendations. You will guide Associates and Managers in defining programmatic’s role in the media mix and developing tactical strategies and media plans. You will evaluate team performance, improve operational methods, coordinate across disciplines and partners, support regional offices where applicable, and keep senior management informed of client opportunities and business risks. The position follows WPP Media’s hybrid approach, with teams in the office around four days a week. The stated U.S. base salary range is $75,000–$180,000. Individual compensation varies based on factors including location, business needs, responsibility, experience, and qualifications.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- At least 5 years of experience planning or buying across major demand-side platforms, such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
- Experience with ad servers such as Campaign Manager 360; brand safety and verification technology such as IAS, DoubleVerify, or MOAT; SSPs; and identity/data solutions.
- Significant client-facing and relationship-management experience.
- Prior experience managing a team, including training and developing junior members and serving as a coach and mentor.
- Passion demonstrated through appropriate participation in team, agency, and industry initiatives.
Nice To Haves
- Prior experience in an agency environment is highly desired.
Responsibilities
- Formulate programmatic strategies for client businesses and ensure recommendations and decisions align with client objectives and strategies.
- Lead the integration of programmatic efforts and present innovative, business-building, data-driven recommendations.
- Guide Associates and/or Managers in considering programmatic’s role in the media mix and defining tactical strategies and media plans for client needs.
- Evaluate the performance of Associates and/or Managers accurately, objectively, and constructively.
- Facilitate the development and documentation of standard methodologies to improve operational efficiency within the team and group.
- Coordinate work across disciplines, industry groups, and media partners, and assist with integration of other client and GroupM agencies.
- Support regional offices and/or partners, where applicable.
- Keep senior management informed of key client opportunities, potential risks, and other factors affecting business health.
- Manage the career paths of supporting staff within the Programmatic team.
- Serve as the main point of contact on an account and oversee day-to-day programmatic operations.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
