Associate Director, Product Marketing

Wolters Kluwer•New York City, NY

1d•Hybrid

About The Position

Enablon's Associate Director, Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation. As the Associate Director of Product Marketing, you will create value-based messaging, collaborate cross-functionally, plus be a leader, and domain expert.

Requirements

Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics
Project planning and management experience to support cross-functional, metrics-driven projects
A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams
A consensus building leadership style, decisive decision-maker, and persuasive influencer
Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)
10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
At least five to seven years of experience spent in product marketing roles
At least 5 years proven experience in managing a global team
Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience

Responsibilities

Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
Lead in the creation of new product/feature messaging and support product management teams in roadmap development
Support marketing programs that drive awareness, engagement, and pipeline
Collaborate with demand-generation teams to build and execute high-response campaigns
Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
Enable sales, GTM teams, and strategic partners in positioning Enablon products
Provide thought leadership and innovative ideas and bring these to the broader marketplace
Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes