Associate Director, Product Management

Gilead Sciences•Foster City, CA

2d•$195,670 - $253,220

About The Position

The Associate Director, Digital Asset Management (DAM) leads the strategy, product vision, governance, operations, and ongoing evolution of Gilead’s global enterprise DAM capability for commercial content. The role ensures approved digital content and assets are governed, discoverable, reusable, compliant, and scalable across global teams and affiliates. As DAM product owner, this position defines the roadmap and operating model in partnership with Commercial Operations, Legal, Regulatory, IT, Data and AI, Procurement, and affiliate stakeholders. The role advances DAM from a content repository to a strategic content foundation supporting global-to-local reuse, AI-assisted content creation, automated MLR prechecks, and autonomous workflows. It also leads and develops a team of content librarians responsible for metadata quality, taxonomy, asset stewardship, platform support, and service delivery.

Requirements

Bachelor’s degree and 10 years of experience, or master’s degree and 8 years of experience, or PhD/PharmD and 2 years of experience.
10 or more years of relevant experience in Digital Asset Management, Commercial or Marketing Operations, Content Operations, Product Management, or a related field.
5 or more years of people leadership experience, including team development, performance management, and delivery through direct reports and matrixed teams.
Deep expertise in DAM, metadata, taxonomy, content lifecycle management, digital rights, and enterprise content governance.
Demonstrated experience managing enterprise technology products or platforms from strategy and roadmap development through implementation, adoption, and value realization.
Experience with Veeva Vault PromoMats and regulated promotional content environments.
Strong executive communication, business acumen, change management, and vendor management skills, with the ability to influence across a complex global organization.
Ability to balance global scale, affiliate needs, compliance, user experience, and long-term value.
Data-driven decision-making and focus on measurable outcomes.
Ability to mobilize cross-functional teams, navigate ambiguity, and resolve complex dependencies.
Commitment to developing people, building inclusive teams, and creating a culture of accountability and continuous improvement.

Nice To Haves

Understanding of claims and references, localization, global-to-local workflows, semantic search, generative AI, and workflow design and automation.

Responsibilities

Define and execute the enterprise commercial DAM vision, strategy, roadmap, objectives, and measurable business outcomes.
Serve as the business product owner for DAM, translating business needs into prioritized capabilities, investments, requirements, and backlog decisions.
Align DAM with the broader content supply chain, Veeva Vault PromoMats, rights management, localization, and AI roadmaps.
Evaluate emerging DAM capabilities, content intelligence frameworks, semantic search, generative AI, and automation for responsible enterprise adoption.
Establish DAM as a trusted source of approved, reusable, machine-readable content for enterprise AI applications.
Define metadata, taxonomy, content relationships, claims associations, rights information, and governance needed for AI-assisted content creation, retrieval, reuse, and localization.
Partner with Legal, Regulatory, AI, and technology teams to implement controls, traceability, and guardrails for generated or adapted content.
Enable AI-assisted MLR prechecks for approved claims and references, content consistency, expiration, required statements, rights restrictions, and market-specific requirements.
Measure automation impact on content cycle time, first-time-right quality, reuse, reviewer effort, and compliance.
Establish global standards for metadata, taxonomy, naming conventions, asset relationships, lifecycle management, retention, and content stewardship.
Ensure assets are accurately classified, searchable, reusable, current, and compliant with promotional content, legal, records, and digital rights requirements.
Develop scalable service processes for asset ingestion, metadata application, quality control, publishing, localization, reuse, expiration, and archiving.
Lead governance forums with agency partners and marketing stakeholders to oversee priorities, standards, risks, exceptions, dependencies, and cross-functional decisions.
Partner with IT and platform teams to deliver DAM enhancements, integrations, migrations, releases, and roadmap priorities.
Define system-of-record responsibilities and reliable data flows across DAM, Veeva Vault PromoMats, authoring, review, localization, rights, CRM, web, media, and channel platforms.
Lead business requirements, backlog prioritization, user acceptance testing, release readiness, adoption, and post-launch optimization.
Build partnerships across global and affiliate teams, agencies, procurement, and external service providers.
Lead, coach, and develop a team of DAM professionals and content librarians, establishing goals, accountabilities, development plans, and performance expectations.
Oversee content librarianship, metadata stewardship, asset quality, taxonomy maintenance, user support, and operational service delivery.
Plan team capacity and capabilities for business growth, affiliate onboarding, increasing content volumes, and new technology-enabled use cases.
Manage strategic suppliers and service providers, including service levels, quality, cost, capacity, risk, and continuous improvement.
Lead organizational change management, communications, training, and champion networks to increase DAM adoption and consistent ways of working.
Deliver the DAM strategy and roadmap through deployment and adoption of capabilities advancing content operations, AI enablement, and global-to-local strategies.
Establish DAM as the foundational content layer for AI-powered creation, personalization, reuse, and automated MLR prechecks.
Drive platform adoption and business value across global brands, affiliates, agencies, and content teams.
Deliver cost savings through increased content reuse, reduced duplication, and reduced reliance on agencies and external partners for adapted and derivative content.
Strengthen compliance and governance through traceability of assets, claims, rights, licensing, and content lifecycles.
Model inclusion, develop employee talent through coaching and feedback, and empower teams by aligning goals and removing barriers.