Associate Director, Planning

Adelphi Group • New York, NY

1d • $120,000 • Hybrid

About The Position

Provides specialized expertise in a specific field, working independently and leading projects of moderate risk and complexity. Mentors junior staff or manages projects to ensure successful execution and delivery. Possesses strong problem-solving skills to provide professional advice and solutions that align with and support the organization’s broader goals.
Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.

Requirements

• Media Planning and Buying experience

Responsibilities

• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
• Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
• Mentors junior staff or manages projects to ensure successful execution and delivery.
• Provides specialized expertise in a specific field, working independently and leading projects of moderate risk and complexity.
• Possesses strong problem-solving skills to provide professional advice and solutions that align with and support the organization’s broader goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed