Associate Director, Performance & Strategy

WPP Media•Toronto, ON

1d•CA$90,000 - CA$140,000•Hybrid

About The Position

The Associate Director, Performance Strategy is responsible for ensuring that performance media campaigns are effectively executed, continuously optimized, and aligned with client business objectives. Acting as a critical link between Planning, Analytics, and Activation teams, this role drives real-time performance improvements, enforces measurement frameworks, and translates strategic direction into executional success. This is a hands-on, analytical, and execution-focused role that requires strong collaboration, commercial thinking, and the ability to turn data insights into actionable performance strategies.

Requirements

Proven experience in performance media planning, execution, and optimization.
Strong understanding of campaign measurement frameworks, KPI tracking, and performance analysis.
Advanced ability to interpret data and translate insights into actionable recommendations.
Experience collaborating across Planning, Analytics, and Activation teams.
Strong campaign management and optimization capabilities.
Excellent communication and stakeholder management skills.
Ability to manage multiple priorities in a fast-paced, client-facing environment.
Strong understanding of digital media platforms and performance marketing best practices.

Responsibilities

Oversee the execution of performance media campaigns to ensure delivery against business and campaign objectives.
Monitor campaign performance in real time and make tactical adjustments to improve effectiveness and efficiency.
Identify opportunities for optimization across channels, audiences, budgets, and tactics.
Ensure performance campaigns are aligned to agreed KPI frameworks and measurement standards.
Partner closely with Analytics teams to monitor performance trends and translate findings into actionable insights.
Support reporting processes and help ensure performance outcomes are clearly communicated to internal teams and clients.
Act as a key connection point between Planning, Analytics, and Activation teams.
Ensure strategic direction is properly translated into execution across campaigns.
Collaborate with internal stakeholders to drive seamless delivery and improve overall campaign effectiveness.
Work with client teams to ensure performance media delivery aligns with business priorities and strategic goals.
Support the communication of performance results, optimizations, and recommendations to internal and external stakeholders.
Provide informed, data-led recommendations that improve media outcomes and support client success.