Associate Director, Payer Marketing
About The Position
The Associate Director, US Pharma Payer Marketing – Immunology develops US market access and payer engagement strategies and tactics for the company’s Immunology launch products. The role collaborates with Brand Marketing, Integrated Account Management, Medical Affairs, Policy, and other partners to incorporate market and customer insights into payer execution strategies. It supports successful launches and seeks to optimize payer and provider experiences. The position is based in Upper Gwynedd, Pennsylvania, with a hybrid model requiring three days onsite per week; remote work may be considered, with travel expectations of up to 25%.
Requirements
- Bachelor’s degree (BA/BS).
- At least 5 years of experience in account management, market access, marketing, sales leadership, or healthcare-industry consulting.
- Demonstrated understanding of healthcare ecosystem mechanics and economics, including influences across payer segments.
- Demonstrated understanding of US healthcare trends and policy issues and their potential impact on the company’s business opportunities.
- Ability to translate strategy into execution and provide clear guidance to customer-facing teams.
- Ability to learn quickly and assess scenarios strategically and operationally.
- Strong collaboration, project management, and organizational skills; ability to prioritize activities and manage portfolio deliverables within deadlines.
- Demonstrated success establishing, developing, and maintaining business relationships.
- Ability to translate market trends and customer needs into customer resources or tactics.
- Excellent leadership and communication skills.
Nice To Haves
- PharmD, MPH, MBA, or another advanced degree.
- Account management experience.
- Contracting strategy development and/or contract negotiation experience.
- Product launch or launch planning experience.
- Knowledge of health economics and outcomes research (HEOR).
- Marketing and promotions development expertise.
Responsibilities
- Develop customer-segment strategies and promotional initiatives for US payer customer segments—including health plans, PBMs, Medicaid, federal, pharmacy, and IDN/health systems—to achieve market access goals.
- Lead coordination and engagement with the Integrated Account Management organization, including point teams and customer-facing account executives and account directors.
- Partner with promotions managers to develop resources and communications.
- Partner with Learning & Development to plan and develop training plans and resources for customer-facing teams.
- Lead payer segmentation and targeting activities, execution planning, and KPI implementation and monitoring.
- Actively participate in developing value evidence strategies.
- Ensure an optimized channel strategy and appropriate integration with brand strategies.
- Serve as an integral member of cross-functional teams preparing for successful launches and optimal payer and provider experiences.
Benefits
- Medical, dental, vision, healthcare, and other insurance benefits for employees and families.
- Retirement benefits, including 401(k).
- Paid holidays, vacation, compassionate days, and sick days.
- Eligible for an annual bonus and long-term incentive, if applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Director
