Associate Director, Payer Marketing
About The Position
The Associate Director, CAR-T Payer & Value Marketing reports to the Director of CAR-T Payer & Value Marketing and is a critical commercial role responsible for shaping and executing strategies that influence payer decision-making and create increased access to CAR-T in the US. This role will lead the development of impactful tactics, collaborate cross-functionally to generate compelling evidence and messages, and manage external partners to deliver high-quality, compliant materials – all while overseeing project timelines and budgets. This role will have responsibility for in-line and pipeline products including a near-term CAR-T launch. This position can be based in either our Santa Monica, CA or Foster City, CA office.
Requirements
- Advanced scientific degree (i.e., MD, PharmD, PhD) and 5+ years of experience OR Master’s Degree and 8+ years of experience OR Bachelor’s Degree and 10+ years of experience
Nice To Haves
- Deep understanding of the reimbursement landscape for CAR-T and the unique aspects of single case agreements, network requirements, etc.
- Extensive understanding of the hematology/oncology clinical landscape and cell therapy business
- Expertise in market access, pricing, and financial aspects of the U.S. healthcare system (buy and bill, hospital economics, reimbursement, payer/provider economics, pricing policy)
- Experience developing value platforms and contributing to HEOR evidence generation plans
- Engagement experience with payers, providers, channels, and health policy stakeholders
- Advanced PowerPoint and Excel skills
- Excellent verbal and written communication and project management skills
Responsibilities
- Lead development, execution, and training of all payer-facing tools and resources, including: Payer value story and value proposition, Budget impact models, Cost calculators, Other tools to support payer engagement and improved access.
- Ensure all resources are tailored to payer needs and support the expansion of CAR-T Centers of Excellence networks.
- Provide training and support for field teams on payer messaging and resources.
- Partner with Health Economics & Outcomes Research (HEOR) and Market Access teams to create cost-effectiveness evidence aligned with payer needs.
- Translate clinical and economic data into clear, compelling value propositions for payer audiences.
- Oversee the agency of record to ensure timely delivery of high-quality, on-brand, and compliant material.
- Lead the PRC process for payer marketing materials, ensuring compliance with regulatory and legal standards.
- Manage annual payer marketing budgets and SOWs.
- Work closely with Market Access, Brand Marketing, Medical Affairs, GACO and Account Teams to align payer strategies with overall business objectives.
- Collaborate with alliance partners as relevant.
- Provide training and support for field teams on payer messaging and resources.
Benefits
- company-sponsored medical, dental, vision, and life insurance plans
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What This Job Offers
Job Type
Full-time
Career Level
Director
