Associate Director, Patient Services Marketing - Rheumatology
AbbVie•Mettawa, IL
About The Position
The Associate Director of Patient Services Marketing will lead the strategic direction and execution of integrated patient access marketing initiatives for the RINVOQ Rheumatology franchise across APS provider and patient workstreams. This role serves as a subject matter expert in provider and patient access strategy, translating care model priorities into actionable plans while driving cross-functional alignment and communication across a highly matrixed organization, including brand, market access, legal, finance, and communications partners.
Requirements
- Bachelor’s degree required
- 10+ years of marketing experience, ideally in pharmaceutical, healthcare, or patient services marketing.
- Strong understanding of HCP, office, and access patient journey marketing.
- Demonstrated cross-functional leadership and matrix collaboration.
- Strong aptitude for applying AI tools in day-to-day work to improve productivity, streamline processes, and support marketing excellence.
- Experience managing budgets, agencies, and integrated campaigns.
- Excellent communication, analytical, and project management skills.
Nice To Haves
- advanced degree preferred
Responsibilities
- Lead integrated rheumatology access strategies and plans that translate care model priorities into effective marketing execution.
- Serve as a subject matter expert for provider access strategy, patient journey planning, segmentation, and resource development.
- Partner closely with the rheumatology brand team, Field Reimbursement Managers (FRMs), and key stakeholders to advance access priorities, align messaging, and support efficient resource utilization.
- Develop rheumatology-specific messaging and educational strategies that enhance provider engagement and patient understanding.
- Guide digital and content initiatives that strengthen the provider and patient experience across channels.
- Collaborate with the Training team to strengthen field force effectiveness through clear messaging, tools, and enablement support.
- Lead APS strategic brand planning to ensure alignment with brand imperatives.
- Support financial planning cycle, purchase order tracking, and ongoing monthly budget management.
- Contribute to cross-functional launch readiness.
- Oversee agency coordination, budget management, and executional pull-through.
Benefits
- paid time off (vacation, holidays, sick)
- medical/dental/vision insurance
- 401(k)
- long-term incentive programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Director
