Associate Director U.S., Patient Marketing Admilparant

Bristol Myers Squibb • Princeton, NJ

2d • $164,990 - $199,933 • Onsite

About The Position

This is a high-visibility, high-impact role at a pivotal moment for admilparant as we prepare for a potential first-in-class launch in idiopathic pulmonary fibrosis (IPF) and progressive pulmonary fibrosis (PPF). The Associate Director, Patient Marketing will be a foundational member of the admilparant US Brand Team, joining at an exciting and important juncture to help shape the brand’s Patient strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead Patient media, personal and non-personal launch initiatives. This role requires both strategic thinking and hands-on execution, working in close collaboration with cross-functional partners. The ideal candidate would have previous Patient/DTC marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will report to the Senior Director, US Patient Activation and Experience, admilparant.

Requirements

• Bachelor's degree required
• Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
• Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
• Experience in managing external partners (eg agencies, consultants)
• Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
• Must have excellent communication skills (verbal and written) and project management skills
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness
• Demonstrated ability to track and manage budgets effectively
• Highly learning agile with the ability to adapt to change in a dynamic launch setting. Natural curiosity and willingness to learn. Experience in championing and successfully implementing innovative marketing ideas
• Track record of delivering strong performance in previous roles

Nice To Haves

• MBA or advanced degree a plus
• Patient marketing experience preferred with successful track record of US product launch experience also preferred
• Omnichannel, Strategy & Operations experience, Corporate Communications, or Advocacy will be considered
• Pulmonology (ILD), respiratory or orphan/rare disease experience is a plus

Responsibilities

• Drive strategic planning and execution of patient marketing IPF initiatives and tactical plan that support brand objectives and management of agencies/vendors
• Be a product champion and cultivate expertise of PF
• Ensure IPF tactical execution, including messaging and creative, is rooted in the brand strategy and that patient and care partners insights are pulled through across key channels
• Operational and budget responsibility as needed (e.g. meeting planning, quarterly budget submissions, agency reconciliations etc.)
• Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
• Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
• Work cross-functionally with marketing teams, communications, advocacy/patient voice, Patient Access Support Solutions and CASA to ensure executional alignment in accordance with the patient experience blueprint
• Collaborate with HCP marketing and field teams to enable the successful pull-through of branded and unbranded patient support materials
• Establish strong PF community relationships and develop collaborative areas of shared interest with key stakeholders, including ILD advocates, patients, care partners, and pulmonology APPs
• Participate in advocacy meeting planning and the execution at key events including providing materials to the Fibrosis Community, all to support meaningful patient and community engagement providing education on admilparant across the community

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off
• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level