Associate Director, Paid Social

Omnicom Media US H&S•New York, NY

1d•$70,000 - $125,000•Hybrid

About The Position

Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, inspired by confident marketers seeking business advantage in personalized digital marketing. We are seeking a Social Media Associate Director with experience in campaign management, who is a vocal and engaged leader on their client and functional teams, and has demonstrated the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility for guiding their growth. They own the Social function on their book of clients and assist in leading the function for their region, including developing overall paid media strategy, growing the client’s business through additional Social channels, and ensuring team execution meets and exceeds client expectations. The ideal candidate is accountable for all aspects of the plan and can flag and escalate concerns appropriately to upper management. We value a culture built on the spirit of our people: tireless optimists, happy warriors, and fearless collaborators who bring contagious energy.

Requirements

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
Be a proactive self-starter
Possess general knowledge of direct and brand marketing principles and strategies
Have a deep understanding of the interactive marketing landscape
Have polished presentation, communication, and analytical skills
Have strong organizational skills, being able to manage multiple projects at once
Have online media sales and/or interactive ad agency experience
Know the difference between features and benefits and how to sell and deliver value!
Deep understanding of social performance campaigns and activation
Having a passion for advertising and establishing yourself as a thought leader within the office

Nice To Haves

Experience in campaign management
Vocal and engaged leader on client and functional teams
Ability to carry out strategy through structuring and planning
Ability to flag and escalate concerns appropriately to upper management
Tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy

Responsibilities

Determine how to use Social resources most efficiently
Effectively manage and lead all Social team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team
Develop processes, methodologies, best practices and frameworks for client team and broader functional team
Consult with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Social team members on their client team
Oversight for on-boarding new clients within their office location
Ensure integration with other functional teams
Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure Social strategy aligns with client’s overall business goals and merchandise impact
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Owns Social portion of new hire training and onboarding, including coordination with HR, ensuring materials are up-to-date, coaching presenters, determining new trainings, developing onboarding process feedback, and ensuring certification exams are effective
Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
Identifies and develops new processes, strategies, frameworks, etc.
Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc.
Helps pilot new approaches with client teams to refine and ensure viability
Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.
Keeps track of alphas and betas being tested across client teams, encourages sharing
Ensures learnings and insights are captured and shared across client teams
Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
Identifies and evaluates new channels and products
Recommends clients to test new channels and products
Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
Helps with product marketing for existing Social services
Project manages development and testing of products and services
Identifies new products/services being delivered by client teams and determines potential to provide at agency level
Main point of contact for technology partners – competitive and campaign management
Identify and evaluate new technology providers in the space
Develop proposals for new providers recommended for the agency
Maintain repository of information about technology partners
Update technology RFIs/comparisons on periodic basis
Point of escalation for technology related issues
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Subject matter expert for client team questions, new business, sister agencies, etc.
Main point of contact for social networks
Oversee Insertion Order creation and process
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Social team or broader agency
Coordinate QBR from key engine partners
Coordinate with training lead on related certifications
Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
Develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
Staying up to date on industry trends and partner updates
Proactively bringing new opportunities to the team
Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications