Associate Director, Paid Social

Adelphi Group•New York, NY

2d•$70,000 - $125,000•Hybrid

About The Position

The Opportunity: If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include: Team Leadership Determine how to use Social resources most efficiently Effectively manage and lead all Social team members on particular client team(s) Identify training and development needs of client team and broader functional team Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals Lead hiring process for Social team members on their client team Oversight for on-boarding new clients within their office location Ensure integration with other functional teams Grow Business Determine how to increase and expand paid media services for their clients for any objective depending on client KPI Help identify and test new channels and products, highlighting results and sharing across organization and externally Ensure Social strategy aligns with client’s overall business goals and merchandise impact Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process Broader agency responsibilities, related to one or more of the following: Practice Development Product & Service Development Partner Relations Practice Development: Training Owns Social portion of new hire training and onboarding, including: Coordination with HR Ensure all materials are up-to-date and all trainings have presenters Coaches and evaluates presenters to make sure they are effective Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness Develops and provides feedback for onboarding process Develops and ensures certification exams are effective Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams Innovation Identifies and develops new processes, strategies, frameworks, etc. Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams Helps pilot new approaches with client teams to refine and ensure viability Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc. Alpha/Beta tests Keeps track of alphas and betas being tested across client teams, encourages sharing Ensures learnings and insights are captured and shared across client teams Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally POVs Leads development of POVs related to new products and enhancements related to existing PHD Social products and services Product & Service Development: New External Channels/Products Identifies and evaluates new channels and products Recommends clients to test new channels and products Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc. Internal Products & Services Helps with product marketing for existing Social services Project manages development and testing of products and services Identifies new products/services being delivered by client teams and determines potential to provide at agency level Partner Relations: Technology Main point of contact for technology partners – competitive and campaign management Identify and evaluate new technology providers in the space Develop proposals for new providers recommended for the agency Maintain repository of information about technology partners Update technology RFIs/comparisons on periodic basis Point of escalation for technology related issues Responsible to ensure all client teams are informed about new providers or updates to existing technologies Subject matter expert for client team questions, new business, sister agencies, etc. Social Networks Main point of contact for social networks Oversee Insertion Order creation and process Point of escalation for engine related issues Manage logins, ensure compliance Responsible to ensure all client teams are informed of new products and engine enhancements Coordinate presentations from providers for Social team or broader agency Coordinate QBR from key engine partners Coordinate with training lead on related certifications Our expectations of you: Deep understanding of social performance campaigns and activation Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion Having a passion for advertising and establishing yourself as a thought leader within the office Staying up to date on industry trends and partner updates Proactively bringing new opportunities to the team Proactively bring new ideas for the account for broader business impact Ensure proper communication between various agency capabilities and performance team Day-to-day lead on client communications What you’ll need to succeed: Bachelor’s degree or relevant post-secondary education, training, or equivalent experience 5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space. Be a proactive self-starter Possess general knowledge of direct and brand marketing principles and strategies Have a deep understanding of the interactive marketing landscape Have polished presentation, communication, and analytical skills Have strong organizational skills, being able to manage multiple projects at once Have online media sales and/or interactive ad agency experience Know the difference between features and benefits and how to sell and deliver value!

Requirements

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
Be a proactive self-starter
Possess general knowledge of direct and brand marketing principles and strategies
Have a deep understanding of the interactive marketing landscape
Have polished presentation, communication, and analytical skills
Have strong organizational skills, being able to manage multiple projects at once
Have online media sales and/or interactive ad agency experience
Know the difference between features and benefits and how to sell and deliver value!

Nice To Haves

Deep understanding of social performance campaigns and activation
Having a passion for advertising and establishing yourself as a thought leader within the office

Responsibilities

Determine how to use Social resources most efficiently
Effectively manage and lead all Social team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Social team members on their client team
Oversight for on-boarding new clients within their office location
Ensure integration with other functional teams
Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure Social strategy aligns with client’s overall business goals and merchandise impact
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Owns Social portion of new hire training and onboarding
Develops and provides feedback for onboarding process
Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
Identifies and develops new processes, strategies, frameworks, etc.
Helps pilot new approaches with client teams to refine and ensure viability
Keeps track of alphas and betas being tested across client teams, encourages sharing
Ensures learnings and insights are captured and shared across client teams
Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
Identifies and evaluates new channels and products
Recommends clients to test new channels and products
Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
Helps with product marketing for existing Social services
Project manages development and testing of products and services
Identifies new products/services being delivered by client teams and determines potential to provide at agency level
Main point of contact for technology partners – competitive and campaign management
Identify and evaluate new technology providers in the space
Develop proposals for new providers recommended for the agency
Maintain repository of information about technology partners
Update technology RFIs/comparisons on periodic basis
Point of escalation for technology related issues
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Subject matter expert for client team questions, new business, sister agencies, etc.
Main point of contact for social networks
Oversee Insertion Order creation and process
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Social team or broader agency
Coordinate QBR from key engine partners
Coordinate with training lead on related certifications
Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
Staying up to date on industry trends and partner updates
Proactively bringing new opportunities to the team
Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications