Associate Director, Paid Media (Remote US)

Directive•Irvine, CA

1d•Remote

About The Position

Directive Consulting is a performance marketing agency specializing in SaaS and tech companies. They utilize a unique Customer Generation methodology, focusing on generating SQLs and customers rather than traditional MQLs. Their services include Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all aimed at consistently achieving client SQL targets. The company seeks individuals with a growth mindset, who are future-focused, excel at crafting strategies, developing compelling content, and delivering value. They look for forward-thinking professionals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. Associate Directors are considered crucial at Directive, directly responsible for client and employee retention, with their performance directly impacting the company's P&L.

Requirements

Possess a growth mindset and be future-focused.
Excel at crafting strategies that elevate search visibility.
Be skilled in developing compelling content.
Capable of delivering value to audiences.
Thrive in fast-paced environments.
Obsessed with analytics and storytelling.
Eager to make their mark in B2B tech and SaaS marketing.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Ability to achieve 100% NSM Attainment.
Ability to achieve a CSAT score of 4.2+.
Ability to achieve $150k in Bookings for each half of the year (total across pod for H1).

Responsibilities

Set goals for every client engagement within their pod.
Ensure that every client follows best practices across all channels and mediums, including LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content.
Understand moments of campaign approval and support strategists in gaining approval.
Ensure roadblocks are discussed in 1x1 conversations with Strategists and action plans are established to remove them.
Build structure, create a cadence, support proactively, and empower the team with clear and concise communication and expectation setting.
Achieve 100% NSM Attainment.
Maintain a CSAT score of 4.2+.
Achieve $150k in Bookings for each half of the year (total across pod for H1).

Benefits

Annual base salary range for this position based in the United States is $100,000 - 135,000 USD with potential for bonus eligibility.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
100% employer-paid medical plan for you and a 50% employer contribution for your dependents.
Access to certified therapists through Spring Health.
Membership to Headspace.
Gympass.
Unlimited PTO (2-week minimum).
Paid Company Holidays.
Your Birthday Off.
End of Year Recharge (Closed December 24 - January 1).
Paid Parental Leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure, which scales in total amount over time.
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!