Associate Director, Paid Media (Remote Canada)

Directive•Toronto, ON

11d•Remote

About The Position

At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today! At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Requirements

Thrive in fast-paced environments.
Obsessed with analytics and storytelling.
Eager to make their mark in B2B tech and SaaS marketing.
Growth mindset and future-focused.
Excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.
Ability to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
Ability to remain stationary for extended periods.
Ability to observe and interpret written and/or verbal communication.
Reliable internet access.
Professional background.
Established and current work authorization and permanently reside in Canada.

Responsibilities

Setting the goals for every client engagement in their pod.
Ensuring that every one of their client’s follows best practices across all channels and mediums.
Ensuring best practices in LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content.
Understanding moments of campaign approval and supporting strategists in earning a yes.
Ensuring roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy.
Building structure, creating a cadence, supporting proactively, and empowering the team with clear and concise communication + expectation setting.
Achieving NSM Attainment: 100%.
Achieving CSAT: 4.2+.
Achieving Bookings: $150k for each half of the year (total across pod for H1).
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Benefits

Set living wage at Directive
Compensation includes a competitive base salary plus performance-based bonus eligibility
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
100% employer-paid medical plan for you and a 50% employer contribution for your dependents
Access to certified therapists through Spring Health
Membership to Headspace
Gympass
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!