Associate Director, OOH

Adelphi Group•New York, NY

19d•$70,000 - $125,000•Hybrid

About The Position

As an OOH Associate Director, you will be responsible for collaborating with clients and internal teams to lead and implement the strategic and tactical direction for OOH. The AD is responsible for communicating with interdepartmental teams to develop a holistic OOH campaign strategy which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.

Requirements

Minimum of 5+ years of OOH media planning experience
Strong team management and interpersonal communication
Strong negotiation skills
Ability to collaborate and work as part of a team
Strong presentation skills
Excellent skills in MS Office: Excel, Word and PowerPoint

Nice To Haves

Luxury client experience a plus

Responsibilities

Responsible for communicating with management on account and group status
Identify client goals/objectives and lead the development of OOH strategies and tactics for current campaigns
Oversee and implement tactical planning, negotiation, activation, and maintenance of designated OOH media campaigns within offline and online environments
Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
Provide POV for staff and clients on new opportunities and vendor partners
Build strong relationships with senior-level client counterparts and manage day-to-day relationships
Analyze competitive activity in the marketplace
Have a thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements
Have an ability to write clearly and concisely and present orally in an articulate and confident manner
Have thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing
Oversee the development and growth of assigned team members