Associate Director, Omnichannel Strategy

MSD • Lenexa, KS

2d • Hybrid

About The Position

The Digital Business Liaison is the strategic connective layer between the Livestock business (marketing teams) and the Digital Operations execution engine. Acting as a true business partner. This person aligns business strategy across the full digital ecosystem (web, email/Sales Force Marketing Cloude (SFMC), digital content) into cohesive omnichannel strategies for both farmers/producers and veterinary professionals. This is a strategic, execution-accountable role: the Liaison translates business priorities into clear internal digital briefs, plans and prioritizes the digital campaign backlog, and reports performance in ways that inform future business decisions — contributing directly to the long-term growth of the Animal Health business.

Requirements

• Strong written and verbal communication skills, with the ability to translate ambiguous business requests into structured, executable digital briefs and act as a fluent "translator" between business stakeholders and specialist digital teams
• Experience managing a backlog or intake process (e.g., prioritization frameworks, ticketing/briefing systems) across multiple concurrent stakeholders or brands
• Working knowledge of digital channels and campaign types (web, email/SFMC, content, paid/organic) sufficient to scope and brief omnichannel and media work accurately — execution expertise not required
• Ability to build trust and credibility with business stakeholders while managing expectations against execution capacity
• Comfort working with performance data and dashboards to build reporting narratives for business audiences — building the dashboards themselves is not required
• A proactive collaborator who can drive execution excellence across a matrixed team without formal authority over execution resources
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing, marketing operations, or a business-facing digital liaison/account role
• Familiarity with Veeva, Salesforce Marketing Cloud, or similar CRM/marketing platforms sufficient to brief and interpret execution work
• Business Translations
• Cross-Functional Teamwork
• Customer Engagement
• Digital Marketing
• Direct Marketing
• Innovation
• Livestock Management
• Marketing
• Marketing Management
• Marketing Operations
• Salesforce Marketing Cloud
• Search Engine Marketing (SEM)
• Stakeholder Engagement
• Strategic Thinking
• Vendor Management

Nice To Haves

• Experience working within a shared services or Center of Excellence operating model is a plus, particularly in highly matrixed teams
• Project management experience is a plus

Responsibilities

• Serve as the primary point of contact and trusted advisor between Livestock Brand/Species stakeholders and the Digital Operations team, embedding digital and omnichannel thinking into brand and media planning from the outset.
• Align the business unit's strategy across the full digital ecosystem — web, SFMC/email, digital content— into unified omnichannel strategies that engage farmers/producers and veterinary professionals throughout the customer journey.
• Translate business needs into clear, complete, and actionable internal digital briefs — scoping objectives, timelines, and success metrics at intake — so the digital team is well coordinated to execute the digital strategy (Content, Analytics, Web, SFMC) can deliver without rework or back-and-forth. As well as coordinate global lead campaigns and local lead campaigns.
• Own and prioritize the multi-brand digital backlog, balancing urgency, capacity, and strategic value. Facilitate regular intake and prioritization sessions with stakeholders, and maintain the templates, criteria, and SLAs that keep the model scalable as demand grows.
• Consolidate campaign and channel performance into business-relevant narratives and recommendations that inform future business decisions.
• Proactively flag capacity constraints, conflicting priorities, or scope changes before they become delivery risks. Maintain a two-way flow of context — carrying execution constraints back to the business and business nuance forward to execution.
• Ensure content accuracy and execution alignment with strategic campaigns
• Build success plans and benchmarks for campaign performance
• Champion cross-species best-practice sharing
• Lead quarterly planning cycles with Marketing & Digital stakeholders

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays, vacation, and compassionate and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Director