Associate Director, Omnichannel Strategy

MSD • Rahway, NJ

3d • $142,400 - $224,100 • Hybrid

About The Position

The Digital Business Liaison is the strategic connective layer between the Companion Animals business (marketing teams) and the Digital Operations execution engine. Acting as a true business partner. This person aligns business strategy across the full digital ecosystem (web, email/Sales Force Marketing Cloude (SFMC), digital content) into cohesive omnichannel strategies for both pet owners and veterinary professionals.
This is a strategic, execution-accountable role: the Liaison translates business priorities into clear internal digital briefs, plans and prioritizes the digital campaign backlog, and reports performance in ways that inform future business decisions — contributing directly to the long-term growth of the Animal Health business.

Requirements

• Strong written and verbal communication skills, with the ability to translate ambiguous business requests into structured, executable digital briefs and act as a fluent "translator" between business stakeholders and specialist digital teams
• Experience managing a backlog or intake process (e.g., prioritization frameworks, ticketing/briefing systems) across multiple concurrent stakeholders or brands
• Working knowledge of digital channels and campaign types (web, email/SFMC, content, paid/organic) sufficient to scope and brief omnichannel and media work accurately — execution expertise not required
• Ability to build trust and credibility with business stakeholders while managing expectations against execution capacity
• Comfort working with performance data and dashboards to build reporting narratives for business audiences — building the dashboards themselves is not required
• A proactive collaborator who can drive execution excellence across a matrixed team without formal authority over execution resources
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing, marketing operations, or a business-facing digital liaison/account role
• Familiarity with Veeva, Salesforce Marketing Cloud, or similar CRM/marketing platforms sufficient to brief and interpret execution work
• Adaptability
• Business Strategies
• Cross-Functional Teamwork
• Customer Engagement
• Data Analysis
• Digital Marketing
• Marketing
• Marketing Management
• Marketing Operations
• Oral Communications
• Stakeholder Engagement
• Strategic Thinking
• Vendor Management

Nice To Haves

• Experience working within a shared services or Center of Excellence operating model is a plus, particularly in highly matrixed teams
• Project management experience is a plus
• Current Employees apply HERE
• Current Contingent Workers apply HERE
• US and Puerto Rico Residents Only:
• San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
• Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
• Search Firm Representatives Please Read Carefully
• Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
• Employee Status: Regular
• Relocation: Domestic
• VISA Sponsorship: No
• Travel Requirements: 10%
• Flexible Work Arrangements: Hybrid
• Shift: Not Indicated
• Valid Driving License: No
• Hazardous Material(s): N/A
• Job Posting End Date: 08/28/2026
• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
• Current Employees apply HERE
• Current Contingent Workers apply HERE
• US and Puerto Rico Residents Only:
• San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
• Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
• Search Firm Representatives Please Read Carefully
• Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
• Employee Status: Regular
• Relocation: Domestic
• VISA Sponsorship: No
• Travel Requirements: 10%
• Flexible Work Arrangements: Hybrid
• Shift: Not Indicated
• Valid Driving License: No
• Hazardous Material(s): N/A
• Job Posting End Date: 08/28/2026
• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
• Accountability — takes full ownership of outcomes, following through on commitments even amid ambiguity or shifting priorities
• Collaborative Mindset — builds trust and alignment across cross-functional, matrixed teams, prioritizing shared success over individual wins
• Problem-Solving — navigates complexity with sound judgment, translating challenges into clear, actionable paths forward
• Sense of Urgency — moves with pace and purpose, balancing speed with quality to keep initiatives on track
• Adaptability — adjusts quickly and effectively to shifting priorities, structures, or ways of working, staying productive and steady through change
• Change Catalyst — drives momentum for new ways of working across a matrixed, multi-stakeholder environment
• Current Employees apply HERE
• Current Contingent Workers apply HERE
• US and Puerto Rico Residents Only:
• San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
• Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
• Search Firm Representatives Please Read Carefully
• Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
• Employee Status: Regular
• Relocation: Domestic
• VISA Sponsorship: No
• Travel Requirements: 10%
• Flexible Work Arrangements: Hybrid
• Shift: Not Indicated
• Valid Driving License: No
• Hazardous Material(s): N/A
• Job Posting End Date: 08/28/2026
• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
• Preferred Skills: Current Employees apply HERE
• Current Contingent Workers apply HERE
• US and Puerto Rico Residents Only:
• San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
• Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
• Search Firm Representatives Please Read Carefully
• Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
• Employee Status: Regular
• Relocation: Domestic
• VISA Sponsorship: No
• Travel Requirements: 10%
• Flexible Work Arrangements: Hybrid
• Shift: Not Indicated
• Valid Driving License: No
• Hazardous Material(s): N/A
• Job Posting End Date: 08/28/2026
• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Responsibilities

• Serve as the primary point of contact and trusted advisor between Companion Animals Brand/Species stakeholders and the Digital Operations team, embedding digital and omnichannel thinking into brand and media planning from the outset.
• Align the business unit's strategy across the full digital ecosystem — web, SFMC/email, digital content— into unified omnichannel strategies that engage pet owners and veterinary professionals throughout the customer journey.
• Translate business needs into clear, complete, and actionable internal digital briefs — scoping objectives, timelines, and success metrics at intake — so the digital team is well coordinated to execute the digital strategy (Content, Analytics, Web, SFMC) can deliver without rework or back-and-forth.
• Own and prioritize the multi-brand digital backlog, balancing urgency, capacity, and strategic value. Facilitate regular intake and prioritization sessions with stakeholders, and maintain the templates, criteria, and SLAs that keep the model scalable as demand grows.
• Consolidate campaign and channel performance into business-relevant narratives and recommendations that inform future business decisions.
• Proactively flag capacity constraints, conflicting priorities, or scope changes before they become delivery risks. Maintain a two-way flow of context — carrying execution constraints back to the business and business nuance forward to execution.
• Ensure content accuracy and execution alignment with strategic campaigns
• Build success plans and benchmarks for campaign performance
• Champion cross-species best-practice sharing
• Lead quarterly planning cycles with Marketing & Digital stakeholders

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Director